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A Novel Decision Journey (Part 1)

A Novel Decision Journey (Part 1)

by Jennifer Voisard | May 12, 2020 | Content

Futurist and innovator Brian Solis recently introduced the concept of the “novel economy.”  In an interview with fellow innovator Vala Afshar, Solis explained, “We are entering...

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5 WAYS TO IMPROVE YOUR CONTENT IN THE ERA OF DIGITALLY DRIVEN DECISION-MAKING

5 WAYS TO IMPROVE YOUR CONTENT IN THE ERA OF DIGITALLY DRIVEN DECISION-MAKING

by Jennifer Voisard | Mar 31, 2020 | Content

Strategic content is more urgent than ever. During this uncertain period of social distancing and isolation, digital channels allow us to reach customers anywhere. And besides...

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Keep the Marketing Wheels Turning

Keep the Marketing Wheels Turning

by Cheryl Treleaven | Mar 24, 2020 | Content

Amidst the hundreds of communications on Covid-19 hitting my inbox and newsfeeds, I’m most interested in those that offer practical advice on how we best manage through this...

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POWERING THROUGH UNCERTAINTY

POWERING THROUGH UNCERTAINTY

by Cheryl Treleaven | Mar 18, 2020 | Community

On March 11, the World Health Organization characterized COVID-19 as a pandemic. On March 13, the President declared the outbreak in the U.S. a national emergency.  In a matter...

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HOW MULTI-GENERATIONAL INSIGHTS INFLUENCE THE B2B BUYING CENTER

HOW MULTI-GENERATIONAL INSIGHTS INFLUENCE THE B2B BUYING CENTER

by Jennifer Voisard | Feb 12, 2020 | Content, Featured Community Building, Featured content strategy

There is a lot written about the impact of five generations in the workplace. Organizations of all sizes are trying to read the generational tea leaves to attract and retain...

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BACK TO BASICS ON SOCIAL STRATEGY

BACK TO BASICS ON SOCIAL STRATEGY

by Cheryl Treleaven | Jan 14, 2020 | Content, Featured Community Building, Featured Thought Leadership, Trending Topics

Social strategy matters because it drives discoverability and engagement with your content across the buyer’s decision journey – from awareness through post-purchase loyalty....

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Where Does Your Content Journey Lead?

Where Does Your Content Journey Lead?

by Cheryl Treleaven | Dec 11, 2019 | Content, Featured content strategy

Nothing speaks more to the need for understanding your buyer’s content journey than this: 70% of a purchase decision is made before talking to the company. At least that’s the...

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TOPIC MODELING TIPS TO KEEP YOUR CONTENT RELEVANT

TOPIC MODELING TIPS TO KEEP YOUR CONTENT RELEVANT

by Cheryl Treleaven | Nov 21, 2019 | Content, Trending Topics

“Let’s create uninspired, irrelevant or self-serving content”– said no marketer ever. And yet, that’s exactly what we deliver at times. Why? Could be too little time to fill too...

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Five Marketing Takeaways From 2019

Five Marketing Takeaways From 2019

by Jennifer Voisard | Oct 30, 2019 | Content Strategy

What big marketing trends of 2019 have come to fruition? Are chatbots taking over the internet? It sure seems like it. Who owns digital transformation? Survey says…IT. What is a...

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Lessons Learned: Apply a Customer-Centric Framework to Content Strategy

Lessons Learned: Apply a Customer-Centric Framework to Content Strategy

by Jennifer Voisard | Jun 20, 2019 | Content Strategy

What does it mean to be customer-centric? It means an organization’s approach to business is designed to create a positive experience for the customer. Customer-centricity is a...

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Resolve to be customer-centric in 2019

Resolve to be customer-centric in 2019

by Jennifer Voisard | Feb 19, 2019 | Content

For years, companies have embraced conceptually the need for customer-centricity. A key, but tricky marketing trend in B2B is applying that concept to content strategy. ComBlu is...

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4 Trending B2B Marketing Strategies (Not Tactics) for 2019

by Cheryl Treleaven | Dec 19, 2018 | Content Strategy

This post was originally written by Mark Schmukler on the Marketing Insider Group blog. “Strategy without tactics is a daydream; tactics without strategy is a nightmare.”...

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Is Your CX Transformation a Culture-Obsessed Quantum Change or a Hologram?

by Cheryl Treleaven | Oct 30, 2018 | Content

This post was written by ComBlu partner Steven Keith, Founder of CX Pilots.  Leaders of professional services firms who are tasked with implementing CX programs are often looking...

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Marketing Strategists: What Levers Should you Pull in 2019?

by Jennifer Voisard | Sep 27, 2018 | Content Strategy

Look at B2B marketers’ new normal: Buying Centers are officially gatekeepers to the C-Suite. Most B2B buyers have opted out of the traditional sales and marketing funnel in favor...

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#NEVERFORGET – HOW COULD WE?

by Cheryl Treleaven | Sep 11, 2018 | Community

As I watched the news this morning, I was moved by the families reciting the names of the 2977 lost this day in 2001. For them, #neverforget is painfully real. Since that fateful...

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