Content strategy, thought leadership, and community engagement top B2B marketing agendas in 2023
Content strategy, thought leadership, and community-based marketing programs are essential pillars of customer experience and considered top priorities in 2023. Industry research...
2022 Learnings: Key takeaways and essential tools for B2B marketers
It is clear that content has become a major enabler along the path to purchase. Narrative personas, buyer ecosystems, and journey map variations have become essential tools for B2B marketers. They are also the building blocks of content strategy, thought leadership programs, and community engagement. All of which are expected to feature prominently in the coming year.
How generational differences impact the B2B decision journey
Do generational differences impact the B2B journey? Yes. Our team increasingly hears from Sales leaders that B2B buyers don’t agree on their problems so they can’t agree on a...
ComBlu Perspectives: Personas
Why are personas important? Having a deeper understanding of decision-makers is driving marketers’ renewed focus on persona development across industries in 2022 and beyond. Done...
The C-Suite is changing the buyers’ journey
There has been much written and debated about the state of the B2B buyers’ journey and how it has changed. But has it really? Yes and no. It’s true that a cross-functional buying...
How to Increase the Value of your Thought Leadership
For years, marketers have recognized that thought leadership can add tremendous value to their brand’s content experience. Despite that, much of the content being produced today...
Four Critical Pathways for CMOs in 2022
Sifting through the plethora of B2B marketing trends from industry experts, we see four critical pathways that CMOs should consider taking in 2022. What’s on the horizon? The...
ORGANIZATIONS PLAY CATCH-UP ON CONTENT STRATEGY
“Content as a business strategy” has been lagging year after year, according to the Content Marketing Institute, a go-to source of content benchmarking data. After examining the...
FOUR DIGITAL MARKETING STRATEGY TRENDS TO WATCH IN 2021
Businesses, partners and customers navigated through a lot of unchartered water in 2020. It was hard to sell because budgets were tight, and it was hard to buy because products...
HR TECH CONFERENCE: 5 TRENDS TO WATCH
I’ve been attending this year’s HR Technology Conference. Coming off the heels of ComBlu’s new HR Tech Digital Customer Experience study, my hope was to glean additional insights...
THE STATE OF DIGITAL CX REPORT: HR TECH
How are B2B software companies positioned to shift towards a digital-first customer experience (CX) in a post-COVID world? There are many dots to connect and levers yet to pull....
THE PENDULUM SWINGS BACK TO IT
2020 was already set to be a reckoning on corporate technology and a consolidation of digital transformation efforts. It was discovered that many ecosystems were not optimized or...
5 RESOURCES TO HELP GUIDE CONTENT STRATEGY IN THE NEW NORMAL
In a world grappling with a global pandemic, economic shutdown and social injustice, marketers are challenged more than ever to develop thoughtful approaches and meaningful...
JUNETEENTH: LISTEN, LEARN & REFLECT
Tomorrow, Juneteenth commemorates the end of slavery in the United States and celebrates African American freedom and achievement. What better time to listen, learn and reflect...
A Novel Decision Journey (Part 2)
In an effort to understand new content best practices, our team conducted a special journey mapping exercise to see how the pandemic may be impacting technology related...