by Jennifer Voisard | Jan 5, 2021 | Marketing, POV Page Featured Posts
Businesses, partners and customers navigated through a lot of unchartered water in 2020. It was hard to sell because budgets were tight, and it was hard to buy because products and resources were not readily available. As things went upside down, backwards and...
by Jennifer Voisard | Sep 30, 2014 | Community, Content, POV Page Featured Posts
With coffee in hand one morning, I started the painful daily task of cleaning out my inbox. In the mix of stuff was an email from the airline I have flown almost exclusively for the last eight years and it changed the course of my entire day. The news regarding my...
by Cheryl Treleaven | Sep 23, 2014 | Content, POV Page Featured Posts
Beyond the PDF: The Case for Content Innovation B2B content strategy has evolved significantly in the past few years with leading brands considering the information needs of the multiple decision-makers in the buying center. They create faceted content roadmaps that...
by Cheryl Treleaven | Feb 11, 2014 | Content, POV Page Featured Posts
Nothing speaks more to the need for understanding your buyer’s content journey than this: 70% of a purchase decision is made before talking to the company. At least that’s the case in the B2B world, according to Gartner Group. Netting it out, a content journey...
