Businesses, partners and customers navigated through a lot of unchartered water in 2020. It was hard to sell because budgets were tight, and it was hard to buy because products and resources were not [...]
With coffee in hand one morning, I started the painful daily task of cleaning out my inbox. In the mix of stuff was an email from the airline I have flown almost exclusively for the last eight [...]
Beyond the PDF: The Case for Content Innovation
B2B content strategy has evolved significantly in the past few years with leading brands considering the information needs of the multiple [...]
Nothing speaks more to the need for understanding your buyer’s content journey than this: 70% of a purchase decision is made before talking to the company. At least that’s the case in [...]
