by Jennifer Voisard | Aug 29, 2022 | Community, Content, Content Strategy, Trending Topics
Do generational differences impact the B2B journey? Yes. Our team increasingly hears from Sales leaders that B2B buyers don’t agree on their problems so they can’t agree on a solution — and often the associated change management is just “too hard” for some to...
by Jennifer Voisard | Apr 18, 2022 | Branding, Content Strategy, Trending Topics
There has been much written and debated about the state of the B2B buyers’ journey and how it has changed. But has it really? Yes and no. It’s true that a cross-functional buying committee made up of an increasing number of stakeholders still drives the procurement of...
by Jennifer Voisard | Feb 17, 2022 | Content Strategy, Marketing, Trending Topics
Sifting through the plethora of B2B marketing trends from industry experts, we see four critical pathways that CMOs should consider taking in 2022. What’s on the horizon? The keyword is strategy. Virtually every company of the middle-market and enterprise variety is...
by Jennifer Voisard | Aug 12, 2021 | Content Strategy
“Content as a business strategy” has been lagging year after year, according to the Content Marketing Institute, a go-to source of content benchmarking data. After examining the latest CMI report, it’s clear that companies are behind the eight ball when it comes to...
by Jennifer Voisard | Jan 5, 2021 | Marketing, POV Page Featured Posts
Businesses, partners and customers navigated through a lot of unchartered water in 2020. It was hard to sell because budgets were tight, and it was hard to buy because products and resources were not readily available. As things went upside down, backwards and...
