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Author Archive for:Jennifer Voisard

FOUR DIGITAL MARKETING STRATEGY TRENDS TO WATCH IN 2021

Businesses, partners and customers navigated through a lot of unchartered water in 2020. It was hard to sell because budgets were tight, and it was hard to buy because products and resources were not [...]

 

HR Tech Conference: 5 Trends to Watch

I’ve been attending this year’s HR Technology Conference. Coming off the heels of ComBlu’s new HR Tech Digital Customer Experience study, my hope was to glean additional insights into the state [...]

 

THE STATE OF DIGITAL CX REPORT: HR TECH

How are B2B software companies positioned to shift towards a digital-first customer experience (CX) in a post-COVID world? There are many dots to connect and levers yet to pull. The State of [...]

 

THE PENDULUM SWINGS BACK TO IT

2020 was already set to be a reckoning on corporate technology and a consolidation of digital transformation efforts. It was discovered that many ecosystems were not optimized or connected, often [...]

 

A Novel Decision Journey (Part 2)

In an effort to understand new content best practices, our team conducted a special journey mapping exercise to see how the pandemic may be impacting technology related decision-making in [...]

 

A Novel Decision Journey (Part 1)

Futurist and innovator Brian Solis recently introduced the concept of the “novel economy.”  In an interview with fellow innovator Vala Afshar, Solis explained, “We are entering what I [...]

 

5 WAYS TO IMPROVE YOUR CONTENT IN THE ERA OF DIGITALLY DRIVEN DECISION-MAKING

Strategic content is more urgent than ever. During this uncertain period of social distancing and isolation, digital channels allow us to reach customers anywhere. And besides walking and educating [...]

 

HOW MULTI-GENERATIONAL INSIGHTS INFLUENCE THE B2B BUYING CENTER

There is a lot written about the impact of five generations in the workplace. Organizations of all sizes are trying to read the generational tea leaves to attract and retain talent. A big emphasis [...]

 

Five Marketing Takeaways From 2019

What big marketing trends of 2019 have come to fruition? Are chatbots taking over the internet? It sure seems like it. Who owns digital transformation? Survey says…IT. What is a marketer’s [...]

 

Lessons Learned: Apply a Customer-Centric Framework to Content Strategy

What does it mean to be customer-centric? It means an organization’s approach to business is designed to create a positive experience for the customer. Customer-centricity is a mindset, and you can [...]