COMBLU
  • Services
  • Work
  • Resources
  • About
Select Page
ComBlu Perspectives: Personas

ComBlu Perspectives: Personas

by ComBlu | Jun 2, 2022 | Branding, Content Strategy, Marketing, Trending Topics

Why are personas important? Having a deeper understanding of decision-makers is driving marketers’ renewed focus on persona development across industries in 2022 and beyond. Done thoughtfully, personas serve as a common framework for multiple teams (marketing,...
Four Critical Pathways for CMOs in 2022

Four Critical Pathways for CMOs in 2022

by Jennifer Voisard | Feb 17, 2022 | Content Strategy, Marketing, Trending Topics

Sifting through the plethora of B2B marketing trends from industry experts, we see four critical pathways that CMOs should consider taking in 2022. What’s on the horizon? The keyword is strategy. Virtually every company of the middle-market and enterprise variety is...
FOUR DIGITAL MARKETING STRATEGY TRENDS TO WATCH IN 2021

FOUR DIGITAL MARKETING STRATEGY TRENDS TO WATCH IN 2021

by Jennifer Voisard | Jan 5, 2021 | Marketing, POV Page Featured Posts

Businesses, partners and customers navigated through a lot of unchartered water in 2020. It was hard to sell because budgets were tight, and it was hard to buy because products and resources were not readily available. As things went upside down, backwards and...

Recent Posts

  • How multiple generations impact the B2B decision journey
  • Content strategy, thought leadership, and community engagement top B2B marketing agendas in 2023
  • 2022 Learnings: Key takeaways and essential tools for B2B marketers
  • How generational differences impact the B2B decision journey
  • ComBlu Perspectives: Personas

© 2025 ComBlu. All rights reserved. PRIVACY POLICY