by ComBlu | Jun 2, 2022 | Branding, Content Strategy, Marketing, Trending Topics
Why are personas important? Having a deeper understanding of decision-makers is driving marketers’ renewed focus on persona development across industries in 2022 and beyond. Done thoughtfully, personas serve as a common framework for multiple teams (marketing,...
by Jennifer Voisard | Feb 17, 2022 | Content Strategy, Marketing, Trending Topics
Sifting through the plethora of B2B marketing trends from industry experts, we see four critical pathways that CMOs should consider taking in 2022. What’s on the horizon? The keyword is strategy. Virtually every company of the middle-market and enterprise variety is...
by Jennifer Voisard | Jan 5, 2021 | Marketing, POV Page Featured Posts
Businesses, partners and customers navigated through a lot of unchartered water in 2020. It was hard to sell because budgets were tight, and it was hard to buy because products and resources were not readily available. As things went upside down, backwards and...
