ComBlu is a marketing agency specializing in
content strategy, thought leadership and community engagementWhen executed well, these programs are foundational to delivering superior customer experiences in a rapidly advancing digital landscape.
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Where does your content journey lead? 70% of purchase decisions are made before talking to you.
STORIES
See how a healthcare analytics start-up established visibility and credibility with agile PR.
POCKET GUIDES
Quick frameworks and definitions to drive internal alignment and collaboration.
We have been providing stellar service for global enterprise and SMBs for decades.
Strategy. Execution. Operations.
“The ComBlu team is always ahead of its time.”
“The ComBlu team is always ahead of its time.”
-Director of Digital Content Strategy, Enterprise Technology Company
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You’ll find emerging trends, insights and practical advice from the ComBlu community of thought leaders.
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The Generational Buyer Persona Guide examines the four generations in the workplace and how they impact the buyers’ journey.
Trending Topics
How generational differences impact the B2B decision journey
Do generational differences impact the B2B journey? Yes. Our team increasingly hears from Sales leaders that B2B buyers don’t agree on their problems so they can’t agree on a solution -- and often the associated change management is just “too hard” for some to...
ComBlu Perspectives: Personas
Why are personas important? Having a deeper understanding of decision-makers is driving marketers’ renewed focus on persona development across industries in 2022 and beyond. Done thoughtfully, personas serve as a common framework for multiple teams (marketing,...
The C-Suite is changing the buyers’ journey
There has been much written and debated about the state of the B2B buyers’ journey and how it has changed. But has it really? Yes and no. It’s true that a cross-functional buying committee made up of an increasing number of stakeholders still drives the procurement of...
Recent Posts
How generational differences impact the B2B decision journey
Do generational differences impact the B2B journey? Yes. Our team increasingly hears from Sales leaders that B2B buyers don’t agree on their problems so they can’t agree on a solution -- and often the associated change management is just “too hard” for some to...
ComBlu Perspectives: Personas
Why are personas important? Having a deeper understanding of decision-makers is driving marketers’ renewed focus on persona development across industries in 2022 and beyond. Done thoughtfully, personas serve as a common framework for multiple teams (marketing,...
The C-Suite is changing the buyers’ journey
There has been much written and debated about the state of the B2B buyers’ journey and how it has changed. But has it really? Yes and no. It’s true that a cross-functional buying committee made up of an increasing number of stakeholders still drives the procurement of...