ComBlu is a marketing agency specializing in
content strategy, thought leadership and community engagementWhen executed well, these programs are foundational to delivering superior customer experiences in a rapidly advancing digital landscape.
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Where does your content journey lead? 70% of purchase decisions are made before talking to you.
STORIES
See how a healthcare analytics start-up established visibility and credibility with agile PR.
POCKET GUIDES
Quick frameworks and definitions to drive internal alignment and collaboration.
We have been providing stellar service for global enterprise and SMBs for decades.
Strategy. Execution. Operations.
“The ComBlu team is always ahead of its time.”
“The ComBlu team is always ahead of its time.”
-Director of Digital Content Strategy, Enterprise Technology Company
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You’ll find emerging trends, insights and practical advice from the ComBlu community of thought leaders.
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The Generational Buyer Persona Guide examines the four generations in the workplace and how they impact the buyers’ journey.
Trending Topics
2022 Learnings: Key takeaways and essential tools for B2B marketers
It is clear that content has become a major enabler along the path to purchase. Narrative personas, buyer ecosystems, and journey map variations have become essential tools for B2B marketers. They are also the building blocks of content strategy, thought leadership programs, and community engagement. All of which are expected to feature prominently in the coming year.
How generational differences impact the B2B decision journey
Do generational differences impact the B2B journey? Yes. Our team increasingly hears from Sales leaders that B2B buyers don’t agree on their problems so they can’t agree on a solution -- and often the associated change management is just “too hard” for some to...
ComBlu Perspectives: Personas
Why are personas important? Having a deeper understanding of decision-makers is driving marketers’ renewed focus on persona development across industries in 2022 and beyond. Done thoughtfully, personas serve as a common framework for multiple teams (marketing,...
Recent Posts
Content strategy, thought leadership, and community engagement top B2B marketing agendas in 2023
Content strategy, thought leadership, and community-based marketing programs are essential pillars of customer experience and considered top priorities in 2023. Industry research reinforces the notion that building, restoring, and maintaining customer health depends...
2022 Learnings: Key takeaways and essential tools for B2B marketers
It is clear that content has become a major enabler along the path to purchase. Narrative personas, buyer ecosystems, and journey map variations have become essential tools for B2B marketers. They are also the building blocks of content strategy, thought leadership programs, and community engagement. All of which are expected to feature prominently in the coming year.
How generational differences impact the B2B decision journey
Do generational differences impact the B2B journey? Yes. Our team increasingly hears from Sales leaders that B2B buyers don’t agree on their problems so they can’t agree on a solution -- and often the associated change management is just “too hard” for some to...