ComBlu is a marketing agency specializing in

content strategy, thought leadership and community engagement

When executed well, these programs are foundational to delivering superior customer experiences in a rapidly advancing digital landscape.

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Where does your content journey lead? 70% of purchase decisions are made before talking to you.

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See how a healthcare analytics start-up established visibility and credibility with agile PR.

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Quick frameworks and definitions to drive internal alignment and collaboration.

We have been providing stellar service for global enterprise and SMBs for decades.

Strategy. Execution. Operations.

“The ComBlu team is always ahead of its time.”

-Director of Digital Content Strategy, Enterprise Technology Company

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You’ll find emerging trends, insights and practical advice from the ComBlu community of thought leaders.

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The State of Digital CX 2020 examines the digital customer experience (CX) provided by high growth B2B technology solution providers.

Trending Topics
BACK TO BASICS ON SOCIAL STRATEGY

BACK TO BASICS ON SOCIAL STRATEGY

  Social strategy matters because it drives discoverability and engagement with your content across the buyer’s decision journey – from awareness through post-purchase loyalty. That strategy doesn’t exist in a vacuum. To have significant impact, it should be tightly...

TOPIC MODELING TIPS TO KEEP YOUR CONTENT RELEVANT

TOPIC MODELING TIPS TO KEEP YOUR CONTENT RELEVANT

“Let’s create uninspired, irrelevant or self-serving content”– said no marketer ever. And yet, that’s exactly what we deliver at times. Why? Could be too little time to fill too many content holes. Too many ‘cooks’ in the content kitchen. We’re often trying to keep...

Recent Posts
ORGANIZATIONS PLAY CATCH-UP ON CONTENT STRATEGY

ORGANIZATIONS PLAY CATCH-UP ON CONTENT STRATEGY

“Content as a business strategy” has been lagging year after year, according to the Content Marketing Institute, a go-to source of content benchmarking data. After examining the latest CMI report, it’s clear that companies are behind the eight ball when it comes to...

FOUR DIGITAL MARKETING STRATEGY TRENDS TO WATCH IN 2021

FOUR DIGITAL MARKETING STRATEGY TRENDS TO WATCH IN 2021

Businesses, partners and customers navigated through a lot of unchartered water in 2020. It was hard to sell because budgets were tight, and it was hard to buy because products and resources were not readily available. As things went upside down, backwards and...

HR TECH CONFERENCE: 5 TRENDS TO WATCH

HR TECH CONFERENCE: 5 TRENDS TO WATCH

I’ve been attending this year’s HR Technology Conference. Coming off the heels of ComBlu’s new HR Tech Digital Customer Experience study, my hope was to glean additional insights into the state of an industry that our team has been immersed in for the last four...