ComBlu is a marketing agency specializing in
content strategy, thought leadership and community engagementWhen executed well, these programs are foundational to delivering superior customer experiences in a rapidly advancing digital landscape.
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Well-orchestrated content strategy & thought leadership are vital to driving customer experience.
STORIES
See how a healthcare analytics start-up established visibility and credibility with agile PR.
POCKET GUIDES
Quick frameworks and definitions to drive internal alignment and collaboration.
We have been providing stellar service for global enterprise and SMBs for decades.
Strategy. Execution. Operations.
“The ComBlu team is always ahead of its time.”
“The ComBlu team is always ahead of its time.”
-Director of Digital Content Strategy, Enterprise Technology Company
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Looking for next level content?
You’ll find emerging trends, insights and practical advice from the ComBlu community of thought leaders.
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The Generational Buyer Persona Guide examines the four generations in the workplace and how they impact the buyers’ journey.
Trending Topics
The C-Suite is changing the buyers’ journey
There has been much written and debated about the state of the B2B buyers’ journey and how it has changed. But has it really? Yes and no. It’s true that a cross-functional buying committee made up of an increasing number of stakeholders still drives the procurement of...
Four Critical Pathways for CMOs in 2022
Sifting through the plethora of B2B marketing trends from industry experts, we see four critical pathways that CMOs should consider taking in 2022. What’s on the horizon? The keyword is strategy. Virtually every company of the middle-market and enterprise variety is...
BACK TO BASICS ON SOCIAL STRATEGY
Social strategy matters because it drives discoverability and engagement with your content across the buyer’s decision journey – from awareness through post-purchase loyalty. That strategy doesn’t exist in a vacuum. To have significant impact, it should be tightly...
Recent Posts
ComBlu Perspectives: Personas
Why are personas important? Having a deeper understanding of decision-makers is driving marketers’ renewed focus on persona development across industries in 2022 and beyond. Done thoughtfully, personas serve as a common framework for multiple teams (marketing,...
The C-Suite is changing the buyers’ journey
There has been much written and debated about the state of the B2B buyers’ journey and how it has changed. But has it really? Yes and no. It’s true that a cross-functional buying committee made up of an increasing number of stakeholders still drives the procurement of...
How to Increase the Value of your Thought Leadership
For years, marketers have recognized that thought leadership can add tremendous value to their brand’s content experience. Despite that, much of the content being produced today falls short of buyer expectations. What makes thought leadership valuable to the C-Suite...