ComBlu is a marketing agency specializing in
content strategy, thought leadership and community engagementWhen executed well, these programs are foundational to delivering superior customer experiences in a rapidly advancing digital landscape.
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Well-orchestrated content strategy & thought leadership are vital to driving customer experience.
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“The ComBlu team is always ahead of its time.”
-Director of Digital Content Strategy, Enterprise Technology Company
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TOPIC MODELING TIPS TO KEEP YOUR CONTENT RELEVANT
“Let’s create uninspired, irrelevant or self-serving content”– said no marketer ever. And yet, that’s exactly what we deliver at times. Why? Could be too little time to fill too many content holes. Too many ‘cooks’ in the content kitchen. We’re often trying to keep...
THE HITCHHIKER’S GUIDE TO A CONTENT JOURNEY 2: THE BUYING CENTER AT THE END OF THE UNIVERSE
This post has been republished on September 4, 2018. In the few years since I wrote the Hitchhiker’s Guide to a Content Journey, the gap between B2B vendor content and buyer preference has widened significantly. Contributing to this content chasm is the evolved and...
Recent Posts
Four Critical Pathways for CMOs in 2022
Sifting through the plethora of B2B marketing trends from industry experts, we see four critical pathways that CMOs should consider taking in 2022. What’s on the horizon? The keyword is strategy. Virtually every company of the middle-market and enterprise variety is...
ORGANIZATIONS PLAY CATCH-UP ON CONTENT STRATEGY
“Content as a business strategy” has been lagging year after year, according to the Content Marketing Institute, a go-to source of content benchmarking data. After examining the latest CMI report, it’s clear that companies are behind the eight ball when it comes to...
FOUR DIGITAL MARKETING STRATEGY TRENDS TO WATCH IN 2021
Businesses, partners and customers navigated through a lot of unchartered water in 2020. It was hard to sell because budgets were tight, and it was hard to buy because products and resources were not readily available. As things went upside down, backwards and...