by Jennifer Voisard | Jan 24, 2023 | Community, Content Strategy, Thought Leadership
Content strategy, thought leadership, and community-based marketing programs are essential pillars of customer experience and considered top priorities in 2023. Industry research reinforces the notion that building, restoring, and maintaining customer health depends...
by Jennifer Voisard | Dec 19, 2022 | Community, Content Strategy, Thought Leadership, Trending Topics
What’s on the horizon in 2023? We expect to see a reemphasis on content strategy, thought leadership, and community engagement. According to industry studies from CMI, Trust Radius, DemandGen Report, and your friends at ComBlu, CMOs appear to be setting a course...
by Jennifer Voisard | Aug 29, 2022 | Community, Content, Content Strategy, Trending Topics
Do generational differences impact the B2B journey? Yes. Our team increasingly hears from Sales leaders that B2B buyers don’t agree on their problems so they can’t agree on a solution — and often the associated change management is just “too hard” for some to...
by ComBlu | Jun 2, 2022 | Branding, Content Strategy, Marketing, Trending Topics
Why are personas important? Having a deeper understanding of decision-makers is driving marketers’ renewed focus on persona development across industries in 2022 and beyond. Done thoughtfully, personas serve as a common framework for multiple teams (marketing,...
by Jennifer Voisard | Apr 18, 2022 | Branding, Content Strategy, Trending Topics
There has been much written and debated about the state of the B2B buyers’ journey and how it has changed. But has it really? Yes and no. It’s true that a cross-functional buying committee made up of an increasing number of stakeholders still drives the procurement of...
by Cheryl Treleaven | Mar 23, 2022 | Branding, Community, Content, Content Strategy, Thought Leadership
For years, marketers have recognized that thought leadership can add tremendous value to their brand’s content experience. Despite that, much of the content being produced today falls short of buyer expectations. What makes thought leadership valuable to the C-Suite...
