by Jennifer Voisard | Aug 29, 2022 | Community, Content, Content Strategy, Trending Topics
Do generational differences impact the B2B journey? Yes. Our team increasingly hears from Sales leaders that B2B buyers don’t agree on their problems so they can’t agree on a solution — and often the associated change management is just “too hard” for some to...
by Cheryl Treleaven | Mar 23, 2022 | Branding, Community, Content, Content Strategy, Thought Leadership
For years, marketers have recognized that thought leadership can add tremendous value to their brand’s content experience. Despite that, much of the content being produced today falls short of buyer expectations. What makes thought leadership valuable to the C-Suite...
by Jennifer Voisard | Oct 30, 2020 | Community
I’ve been attending this year’s HR Technology Conference. Coming off the heels of ComBlu’s new HR Tech Digital Customer Experience study, my hope was to glean additional insights into the state of an industry that our team has been immersed in for the last four...
by Jennifer Voisard | Oct 1, 2020 | Community
How are B2B software companies positioned to shift towards a digital-first customer experience (CX) in a post-COVID world? There are many dots to connect and levers yet to pull. The State of Digital CX Series examines the B2B corporate technology landscape. Our focus...
by Cheryl Treleaven | Jun 25, 2020 | Community
In a world grappling with a global pandemic, economic shutdown and social injustice, marketers are challenged more than ever to develop thoughtful approaches and meaningful communications that speak to the needs and concerns of customers, investors, influencers, and...
by Cheryl Treleaven | Jun 18, 2020 | Community
Tomorrow, Juneteenth commemorates the end of slavery in the United States and celebrates African American freedom and achievement. What better time to listen, learn and reflect on African-American history and heritage. Journalist Rachel Jones offers multigenerational...
