by Jennifer Voisard | Jan 24, 2023 | Community, Content Strategy, Thought Leadership
Content strategy, thought leadership, and community-based marketing programs are essential pillars of customer experience and considered top priorities in 2023. Industry research reinforces the notion that building, restoring, and maintaining customer health depends...
by Jennifer Voisard | Dec 19, 2022 | Community, Content Strategy, Thought Leadership, Trending Topics
What’s on the horizon in 2023? We expect to see a reemphasis on content strategy, thought leadership, and community engagement. According to industry studies from CMI, Trust Radius, DemandGen Report, and your friends at ComBlu, CMOs appear to be setting a course...
by Jennifer Voisard | Aug 29, 2022 | Community, Content, Content Strategy, Trending Topics
Do generational differences impact the B2B journey? Yes. Our team increasingly hears from Sales leaders that B2B buyers don’t agree on their problems so they can’t agree on a solution — and often the associated change management is just “too hard” for some to...
by Cheryl Treleaven | Mar 23, 2022 | Branding, Community, Content, Content Strategy, Thought Leadership
For years, marketers have recognized that thought leadership can add tremendous value to their brand’s content experience. Despite that, much of the content being produced today falls short of buyer expectations. What makes thought leadership valuable to the C-Suite...
by Jennifer Voisard | Oct 30, 2020 | Community
I’ve been attending this year’s HR Technology Conference. Coming off the heels of ComBlu’s new HR Tech Digital Customer Experience study, my hope was to glean additional insights into the state of an industry that our team has been immersed in for the last four...
by Jennifer Voisard | Oct 1, 2020 | Community
How are B2B software companies positioned to shift towards a digital-first customer experience (CX) in a post-COVID world? There are many dots to connect and levers yet to pull. The State of Digital CX Series examines the B2B corporate technology landscape. Our focus...
