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HR Tech Conference: 5 Trends to Watch

I’ve been attending this year’s HR Technology Conference. Coming off the heels of ComBlu’s new HR Tech Digital Customer Experience study, my hope was to glean additional insights into the state [...]

 

THE STATE OF DIGITAL CX REPORT: HR TECH

How are B2B software companies positioned to shift towards a digital-first customer experience (CX) in a post-COVID world? There are many dots to connect and levers yet to pull. The State of [...]

 

5 Resources to Help Guide Content Strategy in the New Normal

In a world grappling with a global pandemic, economic shutdown and social injustice, marketers are challenged more than ever to develop thoughtful approaches and meaningful communications that [...]

 

Juneteenth: Listen, Learn & Reflect

Tomorrow, Juneteenth commemorates the end of slavery in the United States and celebrates African American freedom and achievement. What better time to listen, learn and reflect on African-American [...]

 

POWERING THROUGH UNCERTAINTY

On March 11, the World Health Organization characterized COVID-19 as a pandemic. On March 13, the President declared the outbreak in the U.S. a national emergency.  In a matter of weeks since [...]

 

#NEVERFORGET – HOW COULD WE?

As I watched the news this morning, I was moved by the families reciting the names of the 2977 lost this day in 2001. For them, #neverforget is painfully real. Since that fateful day, we’ve been [...]

 

Mixing Social in Media Relations

Engaging and pitching reporters via social media can be a tricky thing, and it is something I’ve largely avoided simply because I was not sure how to go about it. So, I recently participated in a [...]

 

Back to Basics on Social Strategy

Social strategy matters because it drives discoverability and engagement with your content across the buyer’s decision journey – from awareness through post-purchase loyalty. That strategy [...]

 

HOW TO BUILD AN EMPLOYEE INFLUENCER PROGRAM

You’ve read the blogs, seen the studies, attended the conference sessions, met with your CMO and, yada yada yada; developing an employee influencer program is high on the To-Do list. You have some [...]

 

Four Social Engagement Resolutions for B2B Marketers

This blog was co-created with my colleague, Cheryl Treleaven. We are of the minds that the following quote speaks volumes, “We don’t have a choice on whether we do social media; the [...]