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Author Archive for:Cheryl Treleaven, Principal

5 Resources to Help Guide Content Strategy in the New Normal

In a world grappling with a global pandemic, economic shutdown and social injustice, marketers are challenged more than ever to develop thoughtful approaches and meaningful communications that [...]

 

Juneteenth: Listen, Learn & Reflect

Tomorrow, Juneteenth commemorates the end of slavery in the United States and celebrates African American freedom and achievement. What better time to listen, learn and reflect on African-American [...]

 

Keep the Marketing Wheels Turning

Amidst the hundreds of communications on Covid-19 hitting my inbox and newsfeeds, I’m most interested in those that offer practical advice on how we best manage through this crisis and [...]

 

POWERING THROUGH UNCERTAINTY

On March 11, the World Health Organization characterized COVID-19 as a pandemic. On March 13, the President declared the outbreak in the U.S. a national emergency.  In a matter of weeks since [...]

 

BACK TO BASICS ON SOCIAL STRATEGY

Social strategy matters because it drives discoverability and engagement with your content across the buyer’s decision journey – from awareness through post-purchase loyalty. That strategy [...]

 

Where Does Your Content Journey Lead?

Nothing speaks more to the need for understanding your buyer’s content journey than this: 70% of a purchase decision is made before talking to the company. At least that’s the case in the [...]

 

TOPIC MODELING TIPS TO KEEP YOUR CONTENT RELEVANT

“Let’s create uninspired, irrelevant or self-serving content”– said no marketer ever. And yet, that’s exactly what we deliver at times. Why? Could be too little time to fill too many [...]

 

4 Trending B2B Marketing Strategies (Not Tactics) for 2019

This post was originally written by Mark Schmukler on the Marketing Insider Group blog. “Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu [...]

 

Is Your CX Transformation a Culture-Obsessed Quantum Change or a Hologram?

This post was written by ComBlu partner Steven Keith, Founder of CX Pilots.  Leaders of professional services firms who are tasked with implementing CX programs are often looking for the best way [...]

 

#NEVERFORGET – HOW COULD WE?

As I watched the news this morning, I was moved by the families reciting the names of the 2977 lost this day in 2001. For them, #neverforget is painfully real. Since that fateful day, we’ve been [...]