Done well, buyer personas can be fundamental to understanding your prospective customers. Marketers typically build these archetypal profiles for insights on the buyer’s decision journey which, in [...]
This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences.
Marketing organization haven’t changed much in the last 40 years or so. But that’s about to [...]
This post was originally written by ComBlu's Kathy Baughman and featured on Oracle's blog, SmarterCX.
Along my marketing career path, I evolved from writing articles on a manual typewriter to [...]
This was originally published on kevinpnichols.com, by Kevin Nichols, a Big Content Alliance Partner.
One of my favorite LinkedIn influencers, Tom Goodwin, recently wrote in a LinkedIn post: [...]
This post was originally written by ComBlu's Kathy Baughman and featured on Oracle's blog, Smarter CX.
Machine learning and artificial intelligence will take over mundane tasks across the [...]
This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences.
Online competition is intense. Soon, great content is only going to make it to page 3 of Google. [...]
This post was written by Steven Keith, Founder of CX Pilots.
As the discipline of Customer Experience glides firmly into the mainstream and nearly everyone across marketing, e-Business, and [...]
In my professional life, I work with companies looking to create customer experiences that’ll help set them apart from the competition. In the process, we take a hard look at the touchpoints – [...]
This post was originally written by ComBlu's Kathy Baughman and featured on, Gather Content. ComBlu is a founding member of The Big Content Alliance (BCA), along with AvenueCX. BCA was formed to [...]
This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences.
In most organizations, digital marketing grew up in a silo, separate from the rest of the marketing [...]
