by Cheryl Treleaven | Jan 14, 2020 | Content, Featured Community Building, Featured Thought Leadership, Trending Topics
Social strategy matters because it drives discoverability and engagement with your content across the buyer’s decision journey – from awareness through post-purchase loyalty. That strategy doesn’t exist in a vacuum. To have significant impact, it should be tightly...
by Cheryl Treleaven | Dec 11, 2019 | Content, Featured content strategy
Nothing speaks more to the need for understanding your buyer’s content journey than this: 70% of a purchase decision is made before talking to the company. At least that’s the case in the B2B world, according to Gartner Group. Netting it out, a content journey...
by Cheryl Treleaven | Nov 21, 2019 | Content, Trending Topics
“Let’s create uninspired, irrelevant or self-serving content”– said no marketer ever. And yet, that’s exactly what we deliver at times. Why? Could be too little time to fill too many content holes. Too many ‘cooks’ in the content kitchen. We’re often trying to keep...
by Cheryl Treleaven | Dec 19, 2018 | Content Strategy
This post was originally written by Mark Schmukler on the Marketing Insider Group blog. “Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote...
by Cheryl Treleaven | Oct 30, 2018 | Content
This post was written by ComBlu partner Steven Keith, Founder of CX Pilots. Leaders of professional services firms who are tasked with implementing CX programs are often looking for the best way to join the Client Experience movement without too much distraction from...
