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BACK TO BASICS ON SOCIAL STRATEGY

BACK TO BASICS ON SOCIAL STRATEGY

by Cheryl Treleaven | Jan 14, 2020 | Content, Featured Community Building, Featured Thought Leadership, Trending Topics

Social strategy matters because it drives discoverability and engagement with your content across the buyer’s decision journey – from awareness through post-purchase loyalty. That strategy doesn’t exist in a vacuum. To have significant impact, it should be tightly...
Where Does Your Content Journey Lead?

Where Does Your Content Journey Lead?

by Cheryl Treleaven | Dec 11, 2019 | Content, Featured content strategy

Nothing speaks more to the need for understanding your buyer’s content journey than this: 70% of a purchase decision is made before talking to the company. At least that’s the case in the B2B world, according to Gartner Group. Netting it out, a content journey...
TOPIC MODELING TIPS TO KEEP YOUR CONTENT RELEVANT

TOPIC MODELING TIPS TO KEEP YOUR CONTENT RELEVANT

by Cheryl Treleaven | Nov 21, 2019 | Content, Trending Topics

“Let’s create uninspired, irrelevant or self-serving content”– said no marketer ever. And yet, that’s exactly what we deliver at times. Why? Could be too little time to fill too many content holes. Too many ‘cooks’ in the content kitchen. We’re often trying to keep...

4 Trending B2B Marketing Strategies (Not Tactics) for 2019

by Cheryl Treleaven | Dec 19, 2018 | Content Strategy

This post was originally written by Mark Schmukler on the Marketing Insider Group blog. “Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote...

Is Your CX Transformation a Culture-Obsessed Quantum Change or a Hologram?

by Cheryl Treleaven | Oct 30, 2018 | Content

This post was written by ComBlu partner Steven Keith, Founder of CX Pilots.  Leaders of professional services firms who are tasked with implementing CX programs are often looking for the best way to join the Client Experience movement without too much distraction from...
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