Featured Community Building

THE PENDULUM SWINGS BACK TO IT

2020 was already set to be a reckoning on corporate technology and a consolidation of digital transformation efforts. It was discovered that many ecosystems were not optimized or connected, often [...]

 

HOW MULTI-GENERATIONAL INSIGHTS INFLUENCE THE B2B BUYING CENTER

There is a lot written about the impact of five generations in the workplace. Organizations of all sizes are trying to read the generational tea leaves to attract and retain talent. A big emphasis [...]

 

BACK TO BASICS ON SOCIAL STRATEGY

Social strategy matters because it drives discoverability and engagement with your content across the buyer’s decision journey – from awareness through post-purchase loyalty. That strategy [...]