Featured content strategy

A Novel Decision Journey (Part 2)

In an effort to understand new content best practices, our team conducted a special journey mapping exercise to see how the pandemic may be impacting technology related decision-making in [...]

 

HOW MULTI-GENERATIONAL INSIGHTS INFLUENCE THE B2B BUYING CENTER

There is a lot written about the impact of five generations in the workplace. Organizations of all sizes are trying to read the generational tea leaves to attract and retain talent. A big emphasis [...]

 

Where Does Your Content Journey Lead?

Nothing speaks more to the need for understanding your buyer’s content journey than this: 70% of a purchase decision is made before talking to the company. At least that’s the case in the [...]