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A Novel Decision Journey (Part 2)

A Novel Decision Journey (Part 2)

by Jennifer Voisard | May 12, 2020 | Content, Featured content strategy

In an effort to understand new content best practices, our team conducted a special journey mapping exercise to see how the pandemic may be impacting technology related decision-making in B2B. We chose an ecommerce platform decision in manufacturing for our scenario,...
HOW MULTI-GENERATIONAL INSIGHTS INFLUENCE THE B2B BUYING CENTER

HOW MULTI-GENERATIONAL INSIGHTS INFLUENCE THE B2B BUYING CENTER

by Jennifer Voisard | Feb 12, 2020 | Content, Featured Community Building, Featured content strategy

There is a lot written about the impact of five generations in the workplace. Organizations of all sizes are trying to read the generational tea leaves to attract and retain talent. A big emphasis has always been on understanding what drives Millennials. While it’s...
Where Does Your Content Journey Lead?

Where Does Your Content Journey Lead?

by Cheryl Treleaven | Dec 11, 2019 | Content, Featured content strategy

Nothing speaks more to the need for understanding your buyer’s content journey than this: 70% of a purchase decision is made before talking to the company. At least that’s the case in the B2B world, according to Gartner Group. Netting it out, a content journey...

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