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Author Archive for:Cheryl Treleaven, Principal

Back to Basics on Social Strategy

Social strategy matters because it drives discoverability and engagement with your content across the buyer’s decision journey – from awareness through post-purchase loyalty. That strategy [...]

 

Does Your Content Strategy Reflect the Buyer’s Journey?

This post was originally written by ComBlu's Kathy Baughman and featured in FPS' newsletter, Banking on Content. Kathy is the president and founder at ComBlu. ComBlu specializes in content [...]

 

Effortless Content Doesn’t Come Easy

Everyone has that one friend who is always so put together – and they make it look easy. In reality, that well turned-out friend works out faithfully at 5 am, after getting 8 hours of sleep, eating [...]

 

Why WOMMA: Kathy Baughman

This post was originally written by Jennifer Connelly on the WOMMA blog. Kathy is the president and founder at ComBlu. ComBlu specializes in content strategy, influencer marketing and thought [...]

 

Topic Modeling Tips to Keep Your Content Relevant

“Let’s create uninspired, irrelevant or self-serving content”– said no marketer ever. And yet, that’s exactly what we deliver at times. Why? Could be too little time to fill too many [...]

 

What are New Tasks of Salespeople in the Digital World?

This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences.  The digital evolution has changed how organizations conduct business. There’s a lot of change [...]

 

The Emergence of Thought Leadership as a Sales and Marketing Discipline

This post was originally written by Grant Butler and featured on the Brand Publishing Institute blog. The notion of establishing thought leadership has emerged as a top priority with sales and [...]

 

Boldly Going in B2B Sales: Less Kirk, More Spock

This post was originally written by Bob Apollo on the blog, Customer Think. The traditional profile of a successful sales person isn’t a million miles away from the personality of Captain James [...]

 

Finding the Stories That Need to Be Told

Recognized with an Emmy for her work as the title character in Olive Kitteridge, Frances McDormand should also to be applauded for what is likely the shortest acceptance speech in history, saying: [...]

 

Organizing for the Digital Customer Journey

This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences.  Organizations in B2B and B2C increasingly need to organize for the digital customer journey. It’s [...]