This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences.
Marketing organization haven’t changed much in the last 40 years or so. But that’s about to change.
We live in a world of exponential change. As we have moved from the industrial age, to the information age, to the mobile age, we now are entering the age of artificial intelligence and automation.
Advancements in computing is making computers to reach human brain capacity by 2025. By 2050 the projected power of computing will reach the capacity of all humans on earth. Already today it is projected that soon, algorithms, automation and robots, will impact 1 billion human jobs in 2020.
It is safe to say that marketing organization are affected too.
But what will be the impact, and how can we prepare? That’s exactly the subjects of this blog post. In this blog post, I want to try to answer the following questions that relate to modern digital marketing organizations:
- What mega-trends are forcing modern digital marketing organizations to change?
- What will become the new reality for CMO’s?
- What is the impact of this on the tasks of people within a modern digital marketing organization?
- What should you do as a marketer to embrace this change?
Engaging your customers is at the heart of successful marketing programs. For more than 20 years, Cheryl has been building and executing content and thought leadership strategies designed to do just that. She is excited to be applying that well-honed skill to a help companies like Microsoft, Cisco, 3M, Intel, Capital One and Barclaycard tap into their stakeholder communities and build sophisticated content strategies.
Her experience base spans a range of industries – from technology and financial services to retail, travel, consumer products and healthcare. Cheryl has served as an integral member of her clients’ marketing teams, providing counsel on marketing and brand strategy, thought leadership, media relations, product introductions, and event management.
Prior to joining ComBlu, Cheryl spent 10 years leading corporate marketing for large, complex organizations.