This post was originally written by ComBlu’s Kathy Baughman and featured on Oracle’s blog, SmarterCX.
Along my marketing career path, I evolved from writing articles on a manual typewriter to helping B2B clients offer seamless multi-channel experiences. I started as a copywriter for a sales magazine, wrote and promoted a book, and eventually started a public relations agency. The firm has had several iterations, starting with a specialization in thought leadership programs for B2B companies. These experiences culminated in a focus on enterprise content strategy.
Starting out, I could not have predicted this path. The journey involved taking risks, seeing around corners, and course-correcting along the way. Most of all, it required being open to possibilities and not getting stuck in a continuous loop.
As we enter graduation season, you’ll hear many of the same themes from celebrity speakers and valedictorians alike:
- Be a lifelong learner
- Make your passion your career
- You can be anything you want
Engaging your customers is at the heart of successful marketing programs. For more than 20 years, Cheryl has been building and executing content and thought leadership strategies designed to do just that. She is excited to be applying that well-honed skill to a help companies like Microsoft, Cisco, 3M, Intel, Capital One and Barclaycard tap into their stakeholder communities and build sophisticated content strategies.
Her experience base spans a range of industries – from technology and financial services to retail, travel, consumer products and healthcare. Cheryl has served as an integral member of her clients’ marketing teams, providing counsel on marketing and brand strategy, thought leadership, media relations, product introductions, and event management.
Prior to joining ComBlu, Cheryl spent 10 years leading corporate marketing for large, complex organizations.