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Author Archive for:Cheryl Treleaven, Principal

Back to School in a Content Marketing World

It’s that time of year.  Despite the humid August weather, the kids are prepping to head back to class. And so are many of us as the fall conference season kicks off.  For marketing pros, digital [...]

 

What Are New Tasks of Salespeople in the Digital World?

This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences.  The digital evolution has changed how organizations conduct business. There’s a lot of change [...]

 

What’s The Real Value Of Community?

This post was originally written by Dennis Smith on his blog, thedennissmith.com.  Simply put; communities exists so that people can share unique experiences or to solve common problems. However [...]

 

On Being Authentic

Maybe it’s my nature – or maybe it’s a function of being a marketer for 25+ years, but my hype-filter is always on. With hundreds of marketing messages coming my way daily across multiple [...]

 

Social Business Strategy – The Law of the Squeezing Social Media Networks

This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences.  What happened in 2014 in the field of digital marketing can best be compared with the Law of [...]

 

Girl Power

With International Women’s Day just behind us, it seems like a good time to take a look at some of the best women-empowering social campaigns.  I was particularly drawn to those with real staying [...]

 

Visual Content Standouts

When I started to think about what content stood out for me in 2014, it was all about the visual.  I’m not alone.  Most people (65-85% according to Trend Reports) consider themselves ‘visual [...]

 

Electing to Use Common Sense – One Voter’s Content Journey

Fall is all about long-standing football rivalries, hayrides and pumpkin patches, and the crunch of fallen leaves. And this year, the cool, crisp air was also filled with the sounds of midterm [...]

 

Tell Me a Story: Creating Content That Inspires

Who doesn’t love a good story? I’m always in awe of that special breed that can draw you in and keep your attention to the very end. So no big surprise that the morning keynote kicking off [...]

 

Coffee Talk: Boosting Community Engagement

This morning, I met up with a couple of industry friends to kick around a few ideas on how to take a venerable community to a new level of engagement. Like many folks in the tech space, their [...]