by Jennifer Voisard | Jan 24, 2023 | Community, Content Strategy, Thought Leadership
Content strategy, thought leadership, and community-based marketing programs are essential pillars of customer experience and considered top priorities in 2023. Industry research reinforces the notion that building, restoring, and maintaining customer health depends...
by Jennifer Voisard | Dec 19, 2022 | Community, Content Strategy, Thought Leadership, Trending Topics
What’s on the horizon in 2023? We expect to see a reemphasis on content strategy, thought leadership, and community engagement. According to industry studies from CMI, Trust Radius, DemandGen Report, and your friends at ComBlu, CMOs appear to be setting a course...
by Cheryl Treleaven | Mar 23, 2022 | Branding, Community, Content, Content Strategy, Thought Leadership
For years, marketers have recognized that thought leadership can add tremendous value to their brand’s content experience. Despite that, much of the content being produced today falls short of buyer expectations. What makes thought leadership valuable to the C-Suite...
by Pam Flores | Aug 7, 2018 | Featured Thought Leadership, Thought Leadership
Recently, during my daily morning monitoring, I stumbled across an article that spoke of The Origin of the Press Release. Thirty plus years into my career and after writing at least several thousand press releases, I had never thought about where they came from until...
by Pam Flores | Apr 17, 2018 | Featured Thought Leadership, Thought Leadership
A few years ago, I wrote a post on thought leadership in the highly commoditized commercial real estate (CRE) and financial services and how folks in the industry struggle with the same thing: how to build awareness and credibility for their expertise, and truly...
by Pam Flores | May 16, 2017 | Thought Leadership
A while back I wrote a blog titled The Original Word of Mouth about the power of a phone call as a tool to cut through the electronic clutter in trying to reach reporters. Making phone calls to connect on a deeper level with reporters is something I strongly believe...
