by Pam Flores | Mar 14, 2017 | Thought Leadership
Not long ago I heard the morning crew on my favorite wake up news channel – WGN in Chicago – bantering about how LinkedIn was rapidly becoming a viable dating site. I stopped what I was doing and laughed, especially at co-anchor Robin Baumgarten’s comment on the idea....
by Cheryl Treleaven | Feb 27, 2017 | Thought Leadership
The tsunami of social platforms and networks for sharing content has greatly expanded the opportunity for “thought leaders” to spread their gospel. But has this proliferation of information provided clarity or is it simply adding more noise than substance? I believe...
by Cheryl Treleaven | Feb 14, 2017 | Thought Leadership
While creating the ComBlu Thought Leadership Maturity Model and Assessment Tool, we surveyed a handful of organizations that aspire to produce great thought leadership. This post shares some of the insights from the group and the implications of what they told us....
by Cheryl Treleaven | Feb 7, 2017 | Thought Leadership
In Part One of this blog series, I introduced the concept of true thought leadership and the underlying maturity model that becomes the basis of a thought leadership roadmap. I referenced a scorecard that helps organizations determine their readiness across several...
by Cheryl Treleaven | Jan 31, 2017 | Thought Leadership
Today, many organizations look at thought leadership as a way to differentiate its content. While seemingly a reasonable objective, in reality thought leadership is not a content strategy. It is a cultural imperative inside organizations committed to innovation and...
by Pam Flores | Sep 20, 2016 | Thought Leadership
As someone that has been implementing earned media programs since before the Internet (wow am I aging myself), I have seen HUGE changes in the world of thought leadership and public relations. As I stated in a recent blog, client’s needs have changed, the number and...