by Pam Flores | Jul 26, 2016 | Thought Leadership
Here we are more than halfway through 2016 (how the heck did that happen?) and I have been thinking about how much the world of thought leadership and public relations has changed over the last couple of years. Client’s needs have changed, publications and media...
by Jennifer Voisard | Jul 20, 2016 | Community, Thought Leadership
You’ve read the blogs, seen the studies, attended the conference sessions, met with your CMO and, yada yada yada; developing an employee influencer program is high on the To-Do list. You have some budget, you are putting together a task force and you may even be...
by Pam Flores | Apr 12, 2016 | Thought Leadership
In today’s ever-increasingly “social world”, how we define influencers has certainly changed. People in marketing and public relations used to primarily think of high-powered reporters at national outlets – like the New York Times and Wall Street Journal – as the...
by Cheryl Treleaven | Jan 11, 2016 | Thought Leadership
This post was originally written by Grant Butler and featured on the Brand Publishing Institute blog. The notion of establishing thought leadership has emerged as a top priority with sales and marketing executives. Growth-starved organizations are looking for ways to...
by Pam Flores | Dec 1, 2015 | Thought Leadership
As the head media relations person at ComBlu, I am responsible for securing appropriate media interviews for a variety of clients looking to generate buzz and broaden awareness in their industry. The thought leadership programs we develop are tailored to each...
by Kathy Baughman | Nov 10, 2015 | Community, Content, Thought Leadership
While WOM is a top driver and the most trusted form of discovery, according to Nate Elliott of Forrester, word of mouth marketing (WOMM) is still an immature discipline. Too many brands “post and pray” instead of having an integrated approach to WOMM. Elliott made...
