by Pam Flores | Aug 7, 2018 | Featured Thought Leadership, Thought Leadership
Recently, during my daily morning monitoring, I stumbled across an article that spoke of The Origin of the Press Release. Thirty plus years into my career and after writing at least several thousand press releases, I had never thought about where they came from until...
by Pam Flores | Apr 17, 2018 | Featured Thought Leadership, Thought Leadership
A few years ago, I wrote a post on thought leadership in the highly commoditized commercial real estate (CRE) and financial services and how folks in the industry struggle with the same thing: how to build awareness and credibility for their expertise, and truly...
by Pam Flores | Aug 29, 2017 | Community
Engaging and pitching reporters via social media can be a tricky thing, and it is something I’ve largely avoided simply because I was not sure how to go about it. So, I recently participated in a PR News webinar titled “How PR Pros Can Engage with Journalists on Email...
by Pam Flores | May 16, 2017 | Thought Leadership
A while back I wrote a blog titled The Original Word of Mouth about the power of a phone call as a tool to cut through the electronic clutter in trying to reach reporters. Making phone calls to connect on a deeper level with reporters is something I strongly believe...
by Pam Flores | Mar 14, 2017 | Thought Leadership
Not long ago I heard the morning crew on my favorite wake up news channel – WGN in Chicago – bantering about how LinkedIn was rapidly becoming a viable dating site. I stopped what I was doing and laughed, especially at co-anchor Robin Baumgarten’s comment on the idea....
