by Pam Flores | Dec 1, 2015 | Thought Leadership
As the head media relations person at ComBlu, I am responsible for securing appropriate media interviews for a variety of clients looking to generate buzz and broaden awareness in their industry. The thought leadership programs we develop are tailored to each...
by Cheryl Treleaven | Nov 10, 2015 | Community, Content, Thought Leadership
While WOM is a top driver and the most trusted form of discovery, according to Nate Elliott of Forrester, word of mouth marketing (WOMM) is still an immature discipline. Too many brands “post and pray” instead of having an integrated approach to WOMM. Elliott made...
by Pam Flores | Jul 21, 2015 | Thought Leadership
ComBlu has recently been working on a number of thought leadership engagements for clients in a variety of industries, including financial services, healthcare, insurance and banking. This is right up my alley as the chief media relations person at ComBlu, and it has...
by Jennifer Voisard | Feb 25, 2015 | Community, Content, Thought Leadership
Brands are doing some wonderful and cool things on social media these days – Oreo instantly comes to mind. Their YouTube channel alone has over 82 million views. In fact, according to eMarketer 2014 was going to be “the year of social” for brands. However, things...
by Jennifer Voisard | Feb 7, 2015 | Thought Leadership
During a conversation last week with some clients and colleagues, we were talking about business benefits of a product – one of which was achieving “agility.” It is a hot topic of conversation in business today across multiple functions — IT, Marketing, HR, and...
by Cheryl Treleaven | Feb 3, 2015 | Content, Thought Leadership
Conflicting goals for content marketing can create ineffective business results when audience needs do not come first. The pressure to produce new and relevant content can actually result in fewer ‘leads’ if the authors are not continuously working to address the...
