by Cheryl Treleaven | Jun 25, 2020 | Community
In a world grappling with a global pandemic, economic shutdown and social injustice, marketers are challenged more than ever to develop thoughtful approaches and meaningful communications that speak to the needs and concerns of customers, investors, influencers, and...
by Cheryl Treleaven | Jun 18, 2020 | Community
Tomorrow, Juneteenth commemorates the end of slavery in the United States and celebrates African American freedom and achievement. What better time to listen, learn and reflect on African-American history and heritage. Journalist Rachel Jones offers multigenerational...
by Cheryl Treleaven | Mar 18, 2020 | Community
On March 11, the World Health Organization characterized COVID-19 as a pandemic. On March 13, the President declared the outbreak in the U.S. a national emergency. In a matter of weeks since the first reported cases in Wuhan, local and federal governments have...
by Cheryl Treleaven | Sep 11, 2018 | Community
As I watched the news this morning, I was moved by the families reciting the names of the 2977 lost this day in 2001. For them, #neverforget is painfully real. Since that fateful day, we’ve been humbled by the stories of courage by everyday heroes – like a 24-yr old...
by Pam Flores | Aug 29, 2017 | Community
Engaging and pitching reporters via social media can be a tricky thing, and it is something I’ve largely avoided simply because I was not sure how to go about it. So, I recently participated in a PR News webinar titled “How PR Pros Can Engage with Journalists on Email...
by Cheryl Treleaven | Sep 6, 2016 | Community
Social strategy matters because it drives discoverability and engagement with your content across the buyer’s decision journey – from awareness through post-purchase loyalty. That strategy doesn’t exist in a vacuum. To have significant impact, it should be tightly...
