POWERING THROUGH UNCERTAINTY

POWERING THROUGH UNCERTAINTY

On March 11, the World Health Organization characterized COVID-19 as a pandemic. On March 13, the President declared the outbreak in the U.S. a national emergency.  In a matter of weeks since the first reported cases in Wuhan, local and federal governments have...

#NEVERFORGET – HOW COULD WE?

As I watched the news this morning, I was moved by the families reciting the names of the 2977 lost this day in 2001. For them, #neverforget is painfully real. Since that fateful day, we’ve been humbled by the stories of courage by everyday heroes – like a 24-yr old...

Mixing Social in Media Relations

Engaging and pitching reporters via social media can be a tricky thing, and it is something I’ve largely avoided simply because I was not sure how to go about it. So, I recently participated in a PR News webinar titled “How PR Pros Can Engage with Journalists on Email...

Back to Basics on Social Strategy

Social strategy matters because it drives discoverability and engagement with your content across the buyer’s decision journey – from awareness through post-purchase loyalty. That strategy doesn’t exist in a vacuum. To have significant impact, it should be tightly...