by Jennifer Voisard | Feb 17, 2022 | Content Strategy, Marketing, Trending Topics
Sifting through the plethora of B2B marketing trends from industry experts, we see four critical pathways that CMOs should consider taking in 2022. What’s on the horizon? The keyword is strategy. Virtually every company of the middle-market and enterprise variety is...
by Jennifer Voisard | Aug 12, 2021 | Content Strategy
“Content as a business strategy” has been lagging year after year, according to the Content Marketing Institute, a go-to source of content benchmarking data. After examining the latest CMI report, it’s clear that companies are behind the eight ball when it comes to...
by Jennifer Voisard | Oct 30, 2019 | Content Strategy
What big marketing trends of 2019 have come to fruition? Are chatbots taking over the internet? It sure seems like it. Who owns digital transformation? Survey says…IT. What is a marketer’s main objective these days? Lead generation. Is AI a reality? For some it is....
by Jennifer Voisard | Jun 20, 2019 | Content Strategy
What does it mean to be customer-centric? It means an organization’s approach to business is designed to create a positive experience for the customer. Customer-centricity is a mindset, and you can apply the same thinking to your content strategy. As discussed in my...
by Cheryl Treleaven | Dec 19, 2018 | Content Strategy
This post was originally written by Mark Schmukler on the Marketing Insider Group blog. “Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote...
by Jennifer Voisard | Sep 27, 2018 | Content Strategy
Look at B2B marketers’ new normal: Buying Centers are officially gatekeepers to the C-Suite. Most B2B buyers have opted out of the traditional sales and marketing funnel in favor of DIY digital evaluation. And, study after study shows that the buyer/vendor gap...
