by Jennifer Voisard | Oct 1, 2020 | Community
How are B2B software companies positioned to shift towards a digital-first customer experience (CX) in a post-COVID world? There are many dots to connect and levers yet to pull. The State of Digital CX Series examines the B2B corporate technology landscape. Our focus...
by Jennifer Voisard | Jul 28, 2020 | Content, Featured Community Building
2020 was already set to be a reckoning on corporate technology and a consolidation of digital transformation efforts. It was discovered that many ecosystems were not optimized or connected, often due to a lack of IT governance and architectural strategy. This was...
by Jennifer Voisard | May 12, 2020 | Content, Featured content strategy
In an effort to understand new content best practices, our team conducted a special journey mapping exercise to see how the pandemic may be impacting technology related decision-making in B2B. We chose an ecommerce platform decision in manufacturing for our scenario,...
by Jennifer Voisard | May 12, 2020 | Content
Futurist and innovator Brian Solis recently introduced the concept of the “novel economy.” In an interview with fellow innovator Vala Afshar, Solis explained, “We are entering what I call a Novel Economy. Novel means new and unusual and that accurately describes...
by Jennifer Voisard | Mar 31, 2020 | Content
Strategic content is more urgent than ever. During this uncertain period of social distancing and isolation, digital channels allow us to reach customers anywhere. And besides walking and educating their kids, customers are taking advantage of found time to catch up...
