by Jennifer Voisard | Aug 12, 2021 | Content Strategy
“Content as a business strategy” has been lagging year after year, according to the Content Marketing Institute, a go-to source of content benchmarking data. After examining the latest CMI report, it’s clear that companies are behind the eight ball when it comes to...
by Jennifer Voisard | Jan 5, 2021 | Marketing, POV Page Featured Posts
Businesses, partners and customers navigated through a lot of unchartered water in 2020. It was hard to sell because budgets were tight, and it was hard to buy because products and resources were not readily available. As things went upside down, backwards and...
by Jennifer Voisard | Oct 30, 2020 | Community
I’ve been attending this year’s HR Technology Conference. Coming off the heels of ComBlu’s new HR Tech Digital Customer Experience study, my hope was to glean additional insights into the state of an industry that our team has been immersed in for the last four...
by Jennifer Voisard | Oct 1, 2020 | Community
How are B2B software companies positioned to shift towards a digital-first customer experience (CX) in a post-COVID world? There are many dots to connect and levers yet to pull. The State of Digital CX Series examines the B2B corporate technology landscape. Our focus...
by Jennifer Voisard | Jul 28, 2020 | Content, Featured Community Building
2020 was already set to be a reckoning on corporate technology and a consolidation of digital transformation efforts. It was discovered that many ecosystems were not optimized or connected, often due to a lack of IT governance and architectural strategy. This was...
