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Putting Personas in Perspective

Putting Personas in Perspective

by Cheryl Treleaven | Jun 12, 2018 | Content Strategy

Done well, buyer personas can be fundamental to understanding your prospective customers. Marketers typically build these archetypal profiles for insights on the buyer’s decision...

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The Impact of AI on Marketing Jobs

by Cheryl Treleaven | May 23, 2018 | Content

This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences.  Marketing organization haven’t changed much in the last 40 years or so. But that’s about...

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3 Ways to Forge a Successful Marketing Career Path

by Cheryl Treleaven | May 8, 2018 | Content

This post was originally written by ComBlu's Kathy Baughman and featured on Oracle's blog, SmarterCX. Along my marketing career path, I evolved from writing articles on a manual...

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The Customer Journey Is Never Done

by Kathy Baughman | Apr 20, 2018 | Content Strategy

The kick-off keynote at this year’s B2BMX Conference got everybody talking. Brian Solis, who focused on the humanization of B2B Marketing, made several interesting points. Most...

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Thought Leadership Content in the Financial Services Industry 2: What’s Trending?

by Pam Flores | Apr 17, 2018 | Featured Thought Leadership, Thought Leadership

A few years ago, I wrote a post on thought leadership in the highly commoditized commercial real estate (CRE) and financial services and how folks in the industry struggle with...

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The Right and Fight for Privacy: Implications for Digital Marketers

by Jennifer Voisard | Apr 3, 2018 | Content Strategy

Is there a privacy crisis? Yes. Consumers are coming to grips with the reality that brands, regardless of whether they have a relationship, have uncomfortable amounts of data on...

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Content Bingeing Redux

by Kathy Baughman | Mar 27, 2018 | Content Strategy

One of the best sessions I attended at this year’s B2BMX conference was Ardath Albee's discussion about content bingeing. Last year, we published a post about Content Bingeing in...

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Time to Rewrite Your Go-To-Market Playbook

by Kevin Lynch | Mar 20, 2018 | Content Strategy

Noted Futurist Brian Solis told 1,200 attendees at the B2BMX Conference that they should throw out their standard marketing playbook and totally reinvent their strategies for the...

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Modern Marketing Skills—Emerging Competencies in an AI World

by Kathy Baughman | Mar 6, 2018 | Content

Envision the modern-day centaur as half human and half machine. In visualizing this, you probably imagined the top half of the human body kluged to a mechanical base. The...

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Content in 2018 and Beyond

by Cheryl Treleaven | Jan 17, 2018 | Content

This was originally published on kevinpnichols.com, by Kevin Nichols, a Big Content Alliance Partner.  One of my favorite LinkedIn influencers, Tom Goodwin, recently wrote in...

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Ready for Machine Learning and Artificial Intelligence? 2018 is the Year of “Press Pause”

by Cheryl Treleaven | Jan 10, 2018 | Content

This post was originally written by ComBlu's Kathy Baughman and featured on Oracle's blog, Smarter CX. Machine learning and artificial intelligence will take over mundane tasks...

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How to Create and Execute a Content Hub Strategy?

by Cheryl Treleaven | Nov 27, 2017 | Content

This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences.  Online competition is intense. Soon, great content is only going to make it to page 3 of...

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Avoid These 12 Potential Pitfalls in CX

by Cheryl Treleaven | Oct 10, 2017 | Content

This post was written by Steven Keith, Founder of CX Pilots.  As the discipline of Customer Experience glides firmly into the mainstream and nearly everyone across marketing,...

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INSIDE THE MIND OF B2B BUYERS: MY SUMMER READING LIST

by Jennifer Voisard | Sep 6, 2017 | Content

This summer I immersed myself into the drama and intrigue of the evolving B2B Buyer. I read several recent sizzling studies and papers from a variety of sources designed to...

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Mixing Social in Media Relations

by Pam Flores | Aug 29, 2017 | Community

Engaging and pitching reporters via social media can be a tricky thing, and it is something I’ve largely avoided simply because I was not sure how to go about it. So, I recently...

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