Putting Personas in Perspective
Done well, buyer personas can be fundamental to understanding your prospective customers. Marketers typically build these archetypal profiles for insights on the buyer’s decision...
The Impact of AI on Marketing Jobs
This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences. Marketing organization haven’t changed much in the last 40 years or so. But that’s about...
3 Ways to Forge a Successful Marketing Career Path
This post was originally written by ComBlu's Kathy Baughman and featured on Oracle's blog, SmarterCX. Along my marketing career path, I evolved from writing articles on a manual...
The Customer Journey Is Never Done
The kick-off keynote at this year’s B2BMX Conference got everybody talking. Brian Solis, who focused on the humanization of B2B Marketing, made several interesting points. Most...
Thought Leadership Content in the Financial Services Industry 2: What’s Trending?
A few years ago, I wrote a post on thought leadership in the highly commoditized commercial real estate (CRE) and financial services and how folks in the industry struggle with...
The Right and Fight for Privacy: Implications for Digital Marketers
Is there a privacy crisis? Yes. Consumers are coming to grips with the reality that brands, regardless of whether they have a relationship, have uncomfortable amounts of data on...
Content Bingeing Redux
One of the best sessions I attended at this year’s B2BMX conference was Ardath Albee's discussion about content bingeing. Last year, we published a post about Content Bingeing in...
Time to Rewrite Your Go-To-Market Playbook
Noted Futurist Brian Solis told 1,200 attendees at the B2BMX Conference that they should throw out their standard marketing playbook and totally reinvent their strategies for the...
Modern Marketing Skills—Emerging Competencies in an AI World
Envision the modern-day centaur as half human and half machine. In visualizing this, you probably imagined the top half of the human body kluged to a mechanical base. The...
Content in 2018 and Beyond
This was originally published on kevinpnichols.com, by Kevin Nichols, a Big Content Alliance Partner. One of my favorite LinkedIn influencers, Tom Goodwin, recently wrote in...
Ready for Machine Learning and Artificial Intelligence? 2018 is the Year of “Press Pause”
This post was originally written by ComBlu's Kathy Baughman and featured on Oracle's blog, Smarter CX. Machine learning and artificial intelligence will take over mundane tasks...
How to Create and Execute a Content Hub Strategy?
This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences. Online competition is intense. Soon, great content is only going to make it to page 3 of...
Avoid These 12 Potential Pitfalls in CX
This post was written by Steven Keith, Founder of CX Pilots. As the discipline of Customer Experience glides firmly into the mainstream and nearly everyone across marketing,...
INSIDE THE MIND OF B2B BUYERS: MY SUMMER READING LIST
This summer I immersed myself into the drama and intrigue of the evolving B2B Buyer. I read several recent sizzling studies and papers from a variety of sources designed to...
Mixing Social in Media Relations
Engaging and pitching reporters via social media can be a tricky thing, and it is something I’ve largely avoided simply because I was not sure how to go about it. So, I recently...