Thought Leadership Maturity Model: Part One
Today, many organizations look at thought leadership as a way to differentiate its content. While seemingly a reasonable objective, in reality thought leadership is not a content...
Reader’s Choice – Most Popular ComBlu Content of 2016
This list is based on the most viewed and shared blog posts and slideshows in 2016. What is notable is that many were not developed this year. Below is a myriad list of topics...
CMO’s and CIO’s: Marketing needs Partnerships with IT
This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences. In most organizations, digital marketing grew up in a silo, separate from the rest of...
Press Pause: Getting Ready for Content Personalization
If content personalization was easy, everyone would already be doing it. In reality, most organizations do more talking about personalization than actually scaling the...
The Secret to Success in Earned Media: Patience + Perseverance!
As someone that has been implementing earned media programs since before the Internet (wow am I aging myself), I have seen HUGE changes in the world of thought leadership and...
Back to Basics on Social Strategy
Social strategy matters because it drives discoverability and engagement with your content across the buyer’s decision journey – from awareness through post-purchase loyalty....
The Muddy Waters of Influencer Marketing
Here’s my marketing discipline rule of thumb: you know it’s a trend when there are more platforms to support it than there are bodies on Jones Beach on a 90’ summer day. And,...
Putting Some Thought into Your Thought Leadership Initiatives
Over our 35 years of content marketing experience, we have helped hundreds of B2B brands put structure to their desire to be seen as ‘thought leaders’. Notwithstanding the...
The Ever-changing World of Public Relations
Here we are more than halfway through 2016 (how the heck did that happen?) and I have been thinking about how much the world of thought leadership and public relations has...
HOW TO BUILD AN EMPLOYEE INFLUENCER PROGRAM
You’ve read the blogs, seen the studies, attended the conference sessions, met with your CMO and, yada yada yada; developing an employee influencer program is high on the To-Do...
Does Your Content Strategy Reflect the Buyer’s Journey?
This post was originally written by ComBlu's Kathy Baughman and featured in FPS' newsletter, Banking on Content. Kathy is the president and founder at ComBlu. ComBlu specializes...
The CMO’s Guide to Personalization
When interviewing CMOs for a recent Forbes study, The Publish or Perish Report, one thing became clear: moving enterprise content strategy to one of individualized or...
Effortless Content Doesn’t Come Easy
Everyone has that one friend who is always so put together – and they make it look easy. In reality, that well turned-out friend works out faithfully at 5 am, after getting 8...
Pre-Personalization Is a Thing: Part Two
90% of the CMOs surveyed for the Forbes, Publish or Perish Report, believe that content is essential to drive growth, and 92% believe that personalized experiences will drive...
Using New Influencers to “Break Through”
In today’s ever-increasingly “social world”, how we define influencers has certainly changed. People in marketing and public relations used to primarily think of high-powered...