How Content Marketing Is Changing How Associations Master their 3 ‘R’s
Over 100,000 associations in the U.S. today cover virtually every profession and industry but they face remarkably similar issues. We call them the 3 R’s. Regardless of their...
Customer Interrupted
When did the user experience get so bad? Digital disruption should not result in customer interruption. Why is there such a disconnect between content strategy and UX these days?...
Why WOMMA: Kathy Baughman
This post was originally written by Jennifer Connelly on the WOMMA blog. Kathy is the president and founder at ComBlu. ComBlu specializes in content strategy, influencer...
Pre-Personalization Is a Thing
Contextual content marketing is a top agenda item of sophisticated marketers. Delivering content that targets the immediate need of the person looking for information is...
Topic Modeling Tips to Keep Your Content Relevant
“Let’s create uninspired, irrelevant or self-serving content”– said no marketer ever. And yet, that’s exactly what we deliver at times. Why? Could be too little time to fill too...
What are New Tasks of Salespeople in the Digital World?
This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences. The digital evolution has changed how organizations conduct business. There’s a lot of...
You’re Being Assigned to the New Content Marketing Team. Now What?
The good news is you’re going to be at the forefront of marketing. The bad news is it is getting harder to perform to expectations. So says the author of Why Content Marketing...
Four Social Engagement Resolutions for B2B Marketers
This blog was co-created with my colleague, Cheryl Treleaven. We are of the minds that the following quote speaks volumes, “We don’t have a choice on whether we do social media;...
The Emergence of Thought Leadership as a Sales and Marketing Discipline
This post was originally written by Grant Butler and featured on the Brand Publishing Institute blog. The notion of establishing thought leadership has emerged as a top priority...
Rishi Dave, CMO Of D&B: Leading The Evolution Of Marketing Content Operations
This post was originally written by Stephen Diorio on the Forbes Insights blog. Interview was conducted by ComBlu president and study co-author, Kathy Baughman and Diorio. Diorio...
Influencers Are a Thing………A Big Thing
Influencer marketing has been around for a long time. Appropriately enough, its influence as a discipline is growing. According to SheSpeaks, 70% of brands will increase their...
Communications Skills Training in the Digital Age
As the head media relations person at ComBlu, I am responsible for securing appropriate media interviews for a variety of clients looking to generate buzz and broaden awareness...
Word of Mouth Does Not Work
While WOM is a top driver and the most trusted form of discovery, according to Nate Elliott of Forrester, word of mouth marketing (WOMM) is still an immature discipline. Too many...
Content Through the Eyes of the CMO
Brand Publishing – defined as the production, management, distribution, and optimization of marketing and sales content at scale – has become essential to the future growth of...
It Takes Marketing Leadership to Drive Sales Transformation
This post was originally written by Stephen Diorio on the Forbes Insights blog. The sales profession is going through a transformation. Social, mobile, and digital media are...