by Stephen_Diorio | Dec 15, 2015 | Content
This post was originally written by Stephen Diorio on the Forbes Insights blog. Interview was conducted by ComBlu president and study co-author, Kathy Baughman and Diorio. Diorio and Baughman, co-founders of the Brand Publishing Institute, conducted the research for...
by Stephen_Diorio | Oct 27, 2015 | Content
This post was originally written by Stephen Diorio on the Forbes Insights blog. The sales profession is going through a transformation. Social, mobile, and digital media are helping buyers become better informed and raising their expectations. And the purchase process...