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Rishi Dave, CMO Of D&B: Leading The Evolution Of Marketing Content Operations

by Stephen_Diorio | Dec 15, 2015 | Content

This post was originally written by Stephen Diorio on the Forbes Insights blog. Interview was conducted by ComBlu president and study co-author, Kathy Baughman and Diorio. Diorio and Baughman, co-founders of the Brand Publishing Institute, conducted the research for...

It Takes Marketing Leadership to Drive Sales Transformation

by Stephen_Diorio | Oct 27, 2015 | Content

This post was originally written by Stephen Diorio on the Forbes Insights blog. The sales profession is going through a transformation. Social, mobile, and digital media are helping buyers become better informed and raising their expectations. And the purchase process...

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