This list is based on the most viewed and shared blog posts and slideshows in 2016. What is notable is that many were not developed this year. Below is a myriad list of topics that seem to be on the minds of our readers: thought leadership, digital transformation, marketing operations, content strategies, social business and more. Browse the list and hopefully there is something for you.
Slideshows and Presentations
- Content Through the Eyes of the CMO
- B2B Personas: 5 DIY Hacks to Help Drive Your Content Strategy Forward
- Are Customers at the Heart of Your Organization?
- Topic Modeling: Pave the Way for Your B2B Content Roadmap
Jenny is a digital content strategist, who leads customer-centric engagements that focus on understanding B2B buying behaviors and developing custom roadmaps.
Her expertise is creating buyer personas and mapping digital content journeys to assess the multi-channel user experience. She helps clients operationalize plans across workstreams and identifies processes to create efficiencies in marketing operations. Jenny also has extensive time under her belt developing and managing customer advocacy programs and community building.
She has helped a diverse group of organizations including Cisco, VMware, Verizon, Microsoft, Dell, BMO Harris, Capital One and many others become more customer-centric.