Avoid These 12 Potential Pitfalls in CX
This post was written by Steven Keith, Founder of CX Pilots. As the discipline of Customer Experience glides firmly into the mainstream and nearly everyone across marketing,...
INSIDE THE MIND OF B2B BUYERS: MY SUMMER READING LIST
This summer I immersed myself into the drama and intrigue of the evolving B2B Buyer. I read several recent sizzling studies and papers from a variety of sources designed to...
Mixing Social in Media Relations
Engaging and pitching reporters via social media can be a tricky thing, and it is something I’ve largely avoided simply because I was not sure how to go about it. So, I recently...
CUSTOMER EXPERIENCE – LESSONS FROM THE MOB
In my professional life, I work with companies looking to create customer experiences that’ll help set them apart from the competition. In the process, we take a hard look at the...
WOMMA Talk 360
No spoiler alert needed: The major themes of WOMMA’s Talk360 Summit were trust and authenticity. Edelman’s most recent Trust Barometer uncovered that today’s consumers have lost...
LEAD GEN KILLED THE DIGITAL STAR
Given the shift towards consumerization and customer-centric marketing, the state of today’s digital experience is anything but consumer friendly. When I say “Digital,” I am...
How Do You Manage Content Quality?
With the vastly increasing amount of content that brands must create daily, consistently producing high impact content is a huge challenge – particularly when content is created...
Media Relations Update: Crafting an Effective Email Pitch
A while back I wrote a blog titled The Original Word of Mouth about the power of a phone call as a tool to cut through the electronic clutter in trying to reach reporters. Making...
Part 1: Getting started with content personalisation
This post was originally written by ComBlu's Kathy Baughman and featured on, Gather Content. ComBlu is a founding member of The Big Content Alliance (BCA), along with AvenueCX. ...
Putting Your B2B Buyers’ Journeys to Good Use
In modern marketing, journeys replace the traditional funnel as a more dynamic tool that provides insights into each member of a buying team. The funnel is too linear for today’s...
Content Bingeing in a B2B world
Data is a natural by-product of today’s modern marketing techniques. Not only do our platforms generate a ton of information about the digital body language of customers and...
Really Connecting on LinkedIn
Not long ago I heard the morning crew on my favorite wake up news channel – WGN in Chicago – bantering about how LinkedIn was rapidly becoming a viable dating site. I stopped...
DON’T CONFUSE CONTENT MARKETING AND THOUGHT LEADERSHIP
The tsunami of social platforms and networks for sharing content has greatly expanded the opportunity for “thought leaders” to spread their gospel. But has this proliferation of...
Thought Leadership Maturity Model: Part Three
While creating the ComBlu Thought Leadership Maturity Model and Assessment Tool, we surveyed a handful of organizations that aspire to produce great thought leadership. This post...
Thought Leadership Maturity Model: Part Two
In Part One of this blog series, I introduced the concept of true thought leadership and the underlying maturity model that becomes the basis of a thought leadership roadmap. I...