Lumenatti

Bright ideas, emerging thought and interesting concepts to spark conversation, drive strategy and stimulate new approaches.

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Elevating the Content Conversation

The one thing that is constant in our work is this: we repeatedly hear the same challenges and issues that organizations face when trying to scale content strategy. Recent discussions focus on how AI [...]

Putting Personas in Perspective

Done well, buyer personas can be fundamental to understanding your prospective customers. Marketers typically build these archetypal profiles for insights on the buyer’s decision journey which, in [...]

The Impact of AI on Marketing Jobs

This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences.  Marketing organization haven’t changed much in the last 40 years or so. But that’s about to [...]

3 Ways to Forge a Successful Marketing Career Path

This post was originally written by ComBlu's Kathy Baughman and featured on Oracle's blog, SmarterCX. Along my marketing career path, I evolved from writing articles on a manual typewriter to [...]

The Customer Journey Is Never Done

The kick-off keynote at this year’s B2BMX Conference got everybody talking. Brian Solis, who focused on the humanization of B2B Marketing, made several interesting points. Most are summarized in [...]

Thought Leadership Content in the Financial Services Industry 2: What’s Trending?

A few years ago, I wrote a post on thought leadership in the highly commoditized commercial real estate (CRE) and financial services and how folks in the industry struggle with the same thing: how to [...]