by Cheryl Treleaven | Apr 22, 2013 | Content, Thought Leadership
In 2011, we published Content Supply Chain, an eBook that laid out a strategic framework for forecasting content needs, managing production and publication and measuring its impact on business goals. ComBlu has created a companion, Epic Content Strategy: A Formula for...
by Colleen Nolan | Mar 21, 2013 | Content
A few weeks ago I attended WOMMA’s WOM Fest in Chicago. During the meeting, one of the speakers, Kristian Bush from the musical group Sugarland, talked about how they have used WOM to attract and build a fan base. As Kristian talked, he told a few fun stories about...
by Kristen Zufan | Mar 13, 2013 | Content
As marketers, we’re tasked with staying current on the ever-evolving social tools/apps/platform enhancements that relate to our industry. Let’s face it—it’s a lot to keep up with! So, if you’re still determining whether to incorporate Vine into an engagement plan or...
by Brian Costea | Jan 22, 2013 | Content
As you publish marketing content, you need to ensure that you have systems in place to measure its effectiveness as well as continuously improve your content marketing efforts. The best way to do this is to select and track the best key performance indicators that fit...
by Jennifer Voisard | Dec 31, 2012 | Community, Content, Thought Leadership
On behalf of my fellow Lumenatti bloggers I would like to say thank you for reading our thoughts and musings on all things social. Looking back, we had a lot to say over the last twelve months! 2012 was the year of content, brand advocates, community,...
