On behalf of my fellow Lumenatti bloggers I would like to say thank you for reading our thoughts and musings on all things social. Looking back, we had a lot to say over the last twelve months! 2012 was the year of content, brand advocates, community, infographics, emerging industries and innovation. I was curious to see what your favorites were, so I peeked behind the analytics curtain to find out. Below is a compilation of the top ten most popular blogs on Lumenatti in 2012. Enjoy and Happy New Year from everyone at ComBlu!
10.) Peter Duckler: Let’s Give Them Something to Talk About
9.) Steve Hershberger: Social Marketing’s Innovation Curve What Lies Ahead
8.) Kathy Baughman: Brand Advocacy Redux
7.) Steve Hershberger: The Internet of Things Will Drive Social Marketing
6.) Cheryl Treleaven: Community Crowdsourcing Credit Card Goes Social
5.) Colleen Nolan: Infographic Fever
4.) Jennifer Voisard: Brand Advocates are Hot Again [infographic]
3.) Kathy Baughman: Return on Content
2.) Kathy Baughman: Content Marketing is the New Social
And number one of course…….
1.) Kathy Baughman: 2012 State of Online Branded Communities Study is here!
Jenny is a digital content strategist, who leads customer-centric engagements that focus on understanding B2B buying behaviors and developing custom roadmaps.
Her expertise is creating buyer personas and mapping digital content journeys to assess the multi-channel user experience. She helps clients operationalize plans across workstreams and identifies processes to create efficiencies in marketing operations. Jenny also has extensive time under her belt developing and managing customer advocacy programs and community building.
She has helped a diverse group of organizations including Cisco, VMware, Verizon, Microsoft, Dell, BMO Harris, Capital One and many others become more customer-centric.