by Cheryl Treleaven | Jul 9, 2013 | Content
Midyear Review Every January, pundits and prognosticators predict trends for the coming year. Earlier this year, we sifted through multiple sources to glean what prophecies were being foretold for 2013 in marketing strategy, content strategy, analytics and a few other...
by Colleen Nolan | Jun 18, 2013 | Content
Recently, I attended a content marketing conference with a colleague and was surprised when the opening keynote speaker used the “f-word” in her presentation. I was even more surprised when no one in the audience seemed to care – and a few people even...
by Steve Hershberger | Jun 4, 2013 | Content
In a recent Marketing Profs post, some interesting information came to light. Namely, how important content is to the purchase process. This shouldn’t be a surprise to anyone, but instead of taking this fact at face value, let’s take a different look at the role...
by Steve Hershberger | May 6, 2013 | Content
If you were to sit down in any one of these seats in the below picture, could you decipher what was going on in a reasonable period of time while at 38,000 feet? What if your life depended on it? Without some serious help, probably not. What would you do? Nothing? ...
by Cheryl Treleaven | Apr 30, 2013 | Community, Content
Okay, it is April. But for the Barclaycard Ring team, this month marked the one-year anniversary since launching its radical “crowd-sourced” credit card. From inception, the Ring’s value proposition centered on creating an experience with cardmembers that was simple,...
