by Kristen Zufan | Mar 13, 2013 | Content
As marketers, we’re tasked with staying current on the ever-evolving social tools/apps/platform enhancements that relate to our industry. Let’s face it—it’s a lot to keep up with! So, if you’re still determining whether to incorporate Vine into an engagement plan or...
by Kristen Zufan | Dec 19, 2012 | Content
2012 is quickly coming to a close, and because of that, our office has been abuzz. But our conversations are not about resolutions to eat less and exercise more—after all, we’re a bunch of social strategists and amateur home cooks! Instead, we’ve been discussing the...
by Kristen Zufan | Dec 6, 2012 | Content
Marketers are getting smarter when it comes to brand advocates. They realize that advocates can be a powerful word-of-mouth and amplification channel. They understand that advocates need to be engaged in meaningful ways to have the most impact. And they (hopefully)...
