Author Archive for:Kristen Zufan

FTC Compliance in Social Media: Do’s, Don’ts and Tips for Marketers

As marketers, we’re tasked with staying current on the ever-evolving social tools/apps/platform enhancements that relate to our industry. Let’s face it—it’s a lot to keep up with! So, if [...]


In Case the Mayans are Wrong: 2013 Social Predictions

2012 is quickly coming to a close, and because of that, our office has been abuzz. But our conversations are not about resolutions to eat less and exercise more—after all, we’re a bunch of social [...]


Brand Advocacy Marketing: Inquiring Minds Want to Know

Marketers are getting smarter when it comes to brand advocates. They realize that advocates can be a powerful word-of-mouth and amplification channel. They understand that advocates need to be [...]