by Jennifer Voisard | Feb 20, 2013 | Content
A quick guide to social listening If you haven’t been exercising your right to fast forward through commercials lately, you might have noticed a few IBM ads on TV about social analytics and how it will help ‘create a smarter planet’. Or you might have read...
by Cheryl Treleaven | Nov 7, 2012 | Community
ComBlu’ s fourth annual study, State of Online Branded Communities, offers a view of how some of the biggest and most respected brands approach online community and integrate it within their overall social ecosystem. Readers of the previous three years of...
by Cheryl Treleaven | Jul 18, 2012 | Thought Leadership
Now that I’ve got your attention (particularly my husband’s), let me explain. A few weeks back, I was researching a company who tapped us for an RFP on thought leadership and influencer marketing. After a quick listening scan and review of their websites and social...
by Steve Hershberger | Mar 27, 2012 | Content
Why don’t fad diets work? Experts say that when dieting, people become fixated on what they eat, how often and the corresponding loss of weight. Once that weight goal has been achieved and the pants fit again, time to celebrate. No more hard-boiled eggs and plain...
by Peter Duckler | Mar 20, 2012 | Content
Upon reflection, perhaps I shouldn’t have second guessed the significance of our encyclopedic announcement revealing the end of the publication’s iconic print set and the company’s pursuit of all things digital. But I did. True, everyone involved was passionate...
