by Cheryl Treleaven | Apr 12, 2016 | Thought Leadership
In today’s ever-increasingly “social world”, how we define influencers has certainly changed. People in marketing and public relations used to primarily think of high-powered reporters at national outlets – like the New York Times and Wall Street Journal – as the...
by Cheryl Treleaven | Dec 8, 2015 | Content
Influencer marketing has been around for a long time. Appropriately enough, its influence as a discipline is growing. According to SheSpeaks, 70% of brands will increase their influencer marketing budget in 2016. The types of influencers that brands are using are...
by Cheryl Treleaven | May 5, 2015 | Community, Content
Last week I noticed a great new infographic on influencer marketing from the team over at TheShelf. Among the collection of cool graphics and numbers, one really caught my eye: 65% of brands now participate in influencer marketing. This statistic really begs the...
by Cheryl Treleaven | May 13, 2014 | Content
The WOMMnext conference, sponsored by the Word of Mouth Marketing Association (WOMMA), focused on what’s next in WOM. It had four tracks that concentrated on: new research, new platforms, new disciplines and new content. Because I was asked to introduce several...
by Cheryl Treleaven | Mar 11, 2014 | Content
According to MarketingProfs’ recent Influencer Marketing Status Report, nearly two-thirds (61%) of the marketers they surveyed noted that one of the biggest challenges of influencer marketing is identifying the relevant people who can truly help their brand or...
