by Steve Hershberger | May 20, 2009 | Community
I recently attended the Community 2.0 conference in San Francisco. I am going to try and distill my experience down into a couple of key thoughts about what I learned. 1. Brands have begun to understand the importance that their operation (i.e. the other elements of...
by Cheryl Treleaven | May 18, 2009 | Community
So here’s the thing: I love American Idol. Maybe because when I was a kid I loved all the different amateur hours that were on TV…Ted Mack, Star Search, the Gong Show. I also love America’s Got Talent, mostly because it’s a two-fer: “American Idol meets The Gong...
by Jennifer Voisard | Apr 29, 2009 | Community, Content, Thought Leadership
Advocate identification entails more than scrubbing a customer database for demographic and transactional information. Quite often my team must defend the notion of the right advocate at the right time, yet it’s hard to resist settling for the easier quantity over the...
by Steve Hershberger | Apr 13, 2009 | Community
Ever look at a menu that has gobs of things on it and you still can’t find something that is appealing? Yep, happens all the time-at least it does to me. Why is this? It’s because even though there is a lot of stuff on the menu, the right thing isn’t there, so I...
