by Cheryl Treleaven | Oct 5, 2009 | Community
We’re about to release findings from some research ComBlu conducted to gather insights about the state of online community marketing. Without getting too far ahead of ourselves, let me share one observation after diving deeply into over 125 communities that...
by Steve Hershberger | Aug 18, 2009 | Content, Thought Leadership
There is a story about the Tower of Babel in which a great tower was built in the city of Babylon thousands of years ago. Babylon was a cosmopolitan city, many of the citizens were very impressed with themselves. They were very important. They did important things. ...
by Steve Hershberger | Jun 9, 2009 | Community
Yesterday I had the good fortune to be with a couple of former NBA greats. My nine year old son and a handful of his friends had the good luck to spend a couple of hours at Conseco Field House’s practice gym with these guys. There was a lot of shouting and running...
by Jennifer Voisard | May 27, 2009 | Community
I recently attended the latest WOMMA conference in Miami. It was an intense two days, full of knowledge transfer during various break out sessions. We explored the trends and insights of customer engagement, through community and social media. We also listened to...
by Steve Hershberger | May 27, 2009 | Community
Below is a real excerpt example taken from a CPI (Consumer Performance Index) dashboard. Why am I showing this? Simple. If you can not articulate and defend the value your community is delivering to your organization (note I don’t say brand), you do not know the...
