by Cheryl Treleaven | Mar 2, 2010 | Content, Thought Leadership
Right before the holidays I had the honor of presenting at the All Services Social Media Conference, which was sponsored by The School of Continuing Studies at Georgetown University. The event was part of an ongoing initiative spearheaded by Colonel Kevin Arata to...
by Steve Hershberger | Feb 10, 2010 | Community
Who owns social marketing initiatives? Well, the marketing team of course! Seems like a logical answer but wrong. To do social marketing and specifically community well, it takes the whole corporate village, not just a select few marketers who have window...
by Cheryl Treleaven | Nov 30, 2009 | Content
But not from the usual Vegas reasons: staying up late, losing money and drinking too much. I did none of those during the three day WOMMA 2009 Summit in sin city. My excuse is too much information and so many great conversations with little down time to...
by Steve Hershberger | Nov 23, 2009 | Content
I have been thinking about the best way to open this blog post now for over a week. Frankly, I struggled. Every example I came up with was flat as week old Coke. Until 3:27am this morning, when I awoke with the perfect lead in. Prior to this brilliant lead in, let...
by Cheryl Treleaven | Nov 2, 2009 | Community, Content
Our firm, ComBlu, hosted the Midwest regional judging of the WOMMy Awards a few weeks ago, which are sponsored by the Word of Mouth Marketing Association (WOMMA). A group of judges from agencies, not-for-profit and big brands got to determine the bronze, silver...
