by Cheryl Treleaven | Aug 10, 2011 | Content, Thought Leadership
One of the chapters in our new eBook, Content Supply Chain, deals with building a diverse mix of content amplification channels. Paid, Owned, mass social and earned media all play a role in content channel strategy. Today the definition of earned media has expanded to...
by Cheryl Treleaven | Aug 2, 2011 | Content
Content is a topic of growing interest to many organizations. ComBlu recently analyzed hundreds of conversations about content (many from the Top 42 Content Marketing Blogs compiled by Junta42 this year) and noticed some interesting trends: · Content is definitely a...
by Jennifer Voisard | Jul 26, 2011 | Content, Thought Leadership
Recently, the ComBlu team conducted a deep dive on the state of measurement in our industry. We looked back at online conversations over the last 18 months to glean any insights into the maturity and growth of social media measurement. No big surprises—the discipline...
by Steve Hershberger | Jul 5, 2011 | Content
Making decisions in isolation is rarely a good idea especially decisions that impact other people. Let’s review a few possible scenarios, both big and small and see the cause and effect of isolated decision making. Isolated Decision 1: You stop at the fireworks store...
by Cheryl Treleaven | Jun 16, 2011 | Community
With my 25th wedding anniversary rapidly approaching (yipes), my mind has naturally been on relationships. Thinking back to all the advice we got leading up to that summer day in 1986, it occurs to me that some universal principals apply to building any great...