The People Channel

One of the chapters in our new eBook, Content Supply Chain, deals with building a diverse mix of content amplification channels. Paid, Owned, mass social and earned media all play a role in content channel strategy. Today the definition of earned media has expanded to...

Content is a Strategy

Content is a topic of growing interest to many organizations. ComBlu recently analyzed hundreds of conversations about content (many from the Top 42 Content Marketing Blogs compiled by Junta42 this year) and noticed some interesting trends: · Content is definitely a...

Social Road Mapping

Making decisions in isolation is rarely a good idea especially decisions that impact other people. Let’s review a few possible scenarios, both big and small and see the cause and effect of isolated decision making. Isolated Decision 1:  You stop at the fireworks store...

Are You Relationship Material?

  With my 25th wedding anniversary rapidly approaching (yipes), my mind has naturally been on relationships. Thinking back to all the advice we got leading up to that summer day in 1986, it occurs to me that some universal principals apply to building any great...