by Steve Hershberger | Oct 12, 2010 | Community
I have an acquaintance who is in a wheel chair. He was a former top ranked cyclist who had a severe accident that put him there. Recently I ran into him and asked how it was going. His response was interesting and stuck with me. Here is what he said: “By and large,...
by Cheryl Treleaven | Aug 2, 2010 | Content, Thought Leadership
I’ve always loved the phrase “Grandmother Research.” It’s a casual approach to gathering input about a topic of interest. The person conducting the survey asks everyone they know about the topic and then forms a point of view that reflects common wisdom. Not...
by Cheryl Treleaven | May 17, 2010 | Content, Thought Leadership
Today’s “Theory and Practice” column in The Wall Street Journal was about the shelf life of CEOs’ “hunker down” strategies. It seems that the Great Recession inspired some leaders to innovate and seek customer or employee input. One example was Regus, PLC, a...
by Steve Hershberger | Apr 27, 2010 | Community
Everyone knows the line. It’s a classic. Why is it important? Because as social media makes its inevitable evolution from interesting tactic to its grown up form, social marketing; badges, like blogs are on everyone’s mind. We want badges…We need badges. We must...
by Cheryl Treleaven | Mar 8, 2010 | Content, Thought Leadership
One of the first things that Sam Palmisano did after becoming CEO of IBM was to do a values gut check. Palmisano felt strongly that a refreshed values system would provide a roadmap for operating differently in a rapidly changing market environment and...
