by Colleen Nolan | Apr 22, 2014 | Content
If you are feeling like you are drowning in content, it’s because you are! The world’s information is currently doubling every two years, giving us access to more data, facts and stories than ever before. And, thanks to our smartphones, tablets and the Internet, we...
by Pam Flores | Apr 8, 2014 | Thought Leadership
Recently, we were asked by a long-term client to help them reposition their brand in the marketplace. 2014 is a milestone year for the firm as they introduce significant process innovations that will help redefine the way they—and the industry—do business. Leveraging...
by Cheryl Treleaven | Mar 27, 2014 | Community, Content, Thought Leadership
Ingredient branding is one of the core principles of B2B marketing for those companies whose products are a component of other products. It differentiates the product offerings and establishes how they are essential to other, more familiar products. According to...
by Jennifer Voisard | Mar 18, 2014 | Content
Recently TechTarget summarized the implications of a study conducted by SolarWinds that looked at the “Evolving Role of IT.” Not surprisingly the data shows that nine out of 10 IT professionals agree that an increasingly complex infrastructure has affected their roles...
by Brenda Todd | Mar 11, 2014 | Content
According to MarketingProfs’ recent Influencer Marketing Status Report, nearly two-thirds (61%) of the marketers they surveyed noted that one of the biggest challenges of influencer marketing is identifying the relevant people who can truly help their brand or...
