by Jennifer Voisard | Jun 11, 2014 | Thought Leadership
I recently attended a webinar facilitated by Social Media Today that discussed the changing dynamics of IT and Marketing. Gartner has been projecting that the CMO will spend more on technology than the CIO in the next few years. Why? According to the experts, the...
by Cheryl Treleaven | May 28, 2014 | Thought Leadership
Customer service departments have long played an integral role in the delivery of quality customer experience for brands, service providers and B2B organizations. Traditionally, they provide an important one-to-one communication channel to troubleshoot problems,...
by Cheryl Treleaven | May 13, 2014 | Content
The WOMMnext conference, sponsored by the Word of Mouth Marketing Association (WOMMA), focused on what’s next in WOM. It had four tracks that concentrated on: new research, new platforms, new disciplines and new content. Because I was asked to introduce several...
by Cheryl Treleaven | May 6, 2014 | Thought Leadership
High expectations are the hallmark of Millennials. As our ‘next gen’ workforce and leaders, these 18-34 year olds are top of mind for most organizations. While home and office give some of us real-world perspective on what this generation values, recent reports from...
by Cheryl Treleaven | Apr 29, 2014 | Content
By Tom Repp, founder and Partner at Market Pipeline Marketing automation—and at its core, content marketing—offers measureable benefits for all types of businesses, including industrial brands. Despite this, industrial marketers have low adaptation rates when...
