by Steve Hershberger | Jun 4, 2013 | Content
In a recent Marketing Profs post, some interesting information came to light. Namely, how important content is to the purchase process. This shouldn’t be a surprise to anyone, but instead of taking this fact at face value, let’s take a different look at the role...
by Brian Costea | May 30, 2013 | Content
I had the pleasure of speaking at a WOMMA event this past week, so I invited my friend and client Charlie Treadwell of Cisco to join me in an interactive session that covered a step-by-step process for taking your measurement strategy from measuring activity to...
by Pam Flores | May 21, 2013 | Content, Thought Leadership
As indicated by my colleagues Jenny and Kathy in previous posts, ComBlu’s latest eBook on Content Marketing is available now! Titled The Alchemy of Content: A Formula for Overcoming 4 Major Content Pain Points, the new eBook focuses on four key content marketing pain...
by Jennifer Voisard | May 14, 2013 | Content
Fact: Content marketing is the new darling of social business and has dominated the conversation over the last few years. The numbers speak for themselves. There were roughly 50,000 blog posts and over 100,000 tweets just on content strategy in the last year alone....
by Colleen Nolan | May 7, 2013 | Community
Last week I was talking with a client about a new community they will be rolling out and their need for a community manager. The conversation went like so many do: “Does this really need to be a full-time person? Can’t someone already on our team take this over?” And,...
