As indicated by my colleagues Jenny and Kathy in previous posts, ComBlu’s latest eBook on Content Marketing is available now!
Titled The Alchemy of Content: A Formula for Overcoming 4 Major Content Pain Points, the new eBook focuses on four key content marketing pain points that brands encounter when implementing a content strategy and executing content marketing programs.
The book was written as a companion piece to the firm’s 2011 Content Supply Chain eBook that laid out a strategic framework for forecasting content needs, managing production and publication and measuring its impact on business goals.
The Alchemy of Content takes the content marketing conversation to a new level and presents a method for attacking and taming each of the four major pain points. If you’re interested in reading about these topics in greater detail, you can download the book for free here.
Principal
Engaging your customers is at the heart of successful marketing programs. For more than 20 years, Cheryl has been building and executing content and thought leadership strategies designed to do just that. She is excited to be applying that well-honed skill to a help companies like Microsoft, Cisco, 3M, Intel, Capital One and Barclaycard tap into their stakeholder communities and build sophisticated content strategies.
Her experience base spans a range of industries – from technology and financial services to retail, travel, consumer products and healthcare. Cheryl has served as an integral member of her clients’ marketing teams, providing counsel on marketing and brand strategy, thought leadership, media relations, product introductions, and event management.
Prior to joining ComBlu, Cheryl spent 10 years leading corporate marketing for large, complex organizations.