by Cheryl Treleaven | Jul 16, 2013 | Community
A state-of-art customer experience considers multiple touch points as a connected whole rather than islands of isolated experience. Many organizations today do a great job managing individual touch points as single moments of truth, but fail to understand their...
by Cheryl Treleaven | Jul 9, 2013 | Content
Midyear Review Every January, pundits and prognosticators predict trends for the coming year. Earlier this year, we sifted through multiple sources to glean what prophecies were being foretold for 2013 in marketing strategy, content strategy, analytics and a few other...
by Jennifer Voisard | Jul 2, 2013 | Community
Are you sifting through the new FTC compliance rules for social engagement and trying to figure out what it all means? Really it is all about common sense. If you think about it, the rules are simply designed to keep us transparent as we craft new marketing strategies...
by Cheryl Treleaven | Jun 26, 2013 | Community
As Chicago celebrates its Blackhawks bringing home the Stanley Cup, it’s hard to think about much else today. Or, for the past few weeks, as it happens. Since the series with the Boston Bruins began, fans of both teams have been blowing up my newsfeed and the...
by Colleen Nolan | Jun 18, 2013 | Content
Recently, I attended a content marketing conference with a colleague and was surprised when the opening keynote speaker used the “f-word” in her presentation. I was even more surprised when no one in the audience seemed to care – and a few people even...
