by Jennifer Voisard | Dec 8, 2016 | Content
This list is based on the most viewed and shared blog posts and slideshows in 2016. What is notable is that many were not developed this year. Below is a myriad list of topics that seem to be on the minds of our readers: thought leadership, digital transformation,...
by Cheryl Treleaven | Aug 24, 2016 | Thought Leadership
Here’s my marketing discipline rule of thumb: you know it’s a trend when there are more platforms to support it than there are bodies on Jones Beach on a 90’ summer day. And, once there’s a platform, scale is not far behind. Let’s apply this rule of thumb to...
by Cheryl Treleaven | Aug 9, 2016 | Thought Leadership
Over our 35 years of content marketing experience, we have helped hundreds of B2B brands put structure to their desire to be seen as ‘thought leaders’. Notwithstanding the explosion of omni-channel options, the fundamental building blocks have remained constant. What...
by Cheryl Treleaven | Jul 26, 2016 | Thought Leadership
Here we are more than halfway through 2016 (how the heck did that happen?) and I have been thinking about how much the world of thought leadership and public relations has changed over the last couple of years. Client’s needs have changed, publications and media...
by Cheryl Treleaven | Dec 1, 2015 | Thought Leadership
As the head media relations person at ComBlu, I am responsible for securing appropriate media interviews for a variety of clients looking to generate buzz and broaden awareness in their industry. The thought leadership programs we develop are tailored to each...
